Mekhong goes to the US


Dated: 1 June 2008

Thai Beverage in May announced that it is bringing its signature Mekhong spirits drink to the US, where exclusive taste events in New York and Los Angeles look set to position the brand in its new market. Through its subsidiary International Beverage Holdings, Thai Beverage hopes to gain a strong foothold in the US market with extensive campaigns to promote the drink as 'The Spirit of Thailand'. The company has also introduced 13 new cocktail recipes, including ‘Sabai Sabai’, a traditional welcome drink in Thailand.

 
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