US Report: Prebiotics suppliers must rely on scientific evidence to market novel products
Dated: 12 June 2008
Buoyed by positive scientific data, prebiotics such as fructans make their mark in the prebiotics market.
Following in their footsteps are a new set of prebiotics, such as mannan-oligosaccharides (MOS), galacto-oligosaccharides (GOS) and xylo-oligosaccharides (XOS), which rely on the same marketing methods to garner market shares.
New analysis from Frost & Sullivan, US Prebiotics Markets, finds that the market earned revenues of $68.9 million in 2007 and estimates to reach $198.3 million in 2014.
Like a majority of nutritional ingredients, the success of these newly introduced prebiotics relies greatly on scientific validation.
Manufacturers must focus on the robust science behind these ingredients to win consumer confidence.
Fructans are a clear example of how convincing scientific evidence leads to success.
Such efforts not only boost the emerging market, but also help differentiate products and drive branding efforts.
“Therefore potential entrants must be prepared to invest substantially in scientific trials and clinical research with a view to establish credibility, as well as develop a brand in the later stages of market development,” says Frost & Sullivan senior research analyst Ashwin Sukumaran.
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