Aeon to sell pork reared on recycled food-based feed
Dated: 23 June 2008
Japan’s retail giant Aeon Co. says it has started sales since June of pork from pigs raised on feed made by recycling unsold vegetables and other foods.
The company will sell the pork at a total of 55 Jusco and Maxvalu outlets in Tokyo and four nearby prefectures in the Kanto eastern Japan region.
The meat will be priced at about 130 yen ($1.21) per 100 grams, about the same as prices of domestic pork available at present.
The company also plans to sell the pork in such prefectures as Miyagi, Mie and Aichi in the future as it aims to establish a nationwide food recycling system.
Initially, Aeon will collect unsold foods from 25 outlets in Chiba Prefecture, east of Tokyo, in cooperation with a recycling company in the prefecture, Aeon officials said.
The company is aiming to raise the proportion of recycled foods to 45 pct by fiscal 2012 from 32.6 pct in fiscal 2007.
Japanese retailers are required to achieve a food recycling rate of 45 pct or higher by fiscal 2012 under the revised food recycling law that took effect last December.
Costs for recycling waste foods are twice as much as those for incinerating them at present.
But the Aeon officials say that the company will be able to improve the cost performance of the food recycling operations by increasing the amount of waste foods collected.
They say emissions of carbon dioxide, the main culprit of global warming, will decrease as a result, the officials said.
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