Beverages have a ready ability to meet consumers’ nutritional demands.
Juices, dairy drinks and bottled mineral water, for example, have long been recognised for their intrinsically healthy image.
Today, consumers want beverages to carry benefits that exceed what their natural nutrient content can provide, or they may look for an entirely new healthy element.
In the industrialised world, particularly, concern about obesity and related diseases grows in line with consumer girths.
Right on target Marie-Jane Fallourd is Danisco’s beverage team knowledge manager. She is responsible for optimising the opportunities created by global beverage trends.
As part of growth plans, a new collaboration with leading flavour company Firmenich has been established to develop innovative beverage concepts.
“Health options clearly continue to drive growth on the beverage market in many regions. We focus on providing solutions that either have a proven nutritional effect or that, for example, restore mouthfeel in low sugar and fat beverages. With our application concepts, our intention is to serve as a source of inspiration for our customers’ new product development,” she says.
Major health needs Danisco’s nutritional ingredients cover sweeteners, probiotics and fibres. Within these categories lie countless opportunities to develop beverage products that stimulate digestive and immune health, promote weight management and reduce glycaemic response.
Alternative sweeteners and speciality carbohydrates have high potential in healthy beverages.
Here they provide an effective means of reducing sugar, fat and calories.
For diabetics and other consumers on low glycaemic diets, sweeteners are a particularly beneficial option due to their low glycaemic response.
Years of scientific study have also documented the benefits of Danisco’s speciality carbohydrates as efficient dietary fibres and prebiotics.
Danisco’s leading probiotic cultures, marketed under the HOWARU brand name, are attracting a growing following.
Comprising specially selected strains, theseobiotics have been specifically tested in dairy drinks and many fruit juices, where they have shown excellent survival rates throughout shelf life.
Their freeze-dried format also allows for easy enrichment of juice beverages in powdered form.
In defence of quality The powerful functional support of Danisco textural ingredients ensures that the provision of health benefits and sensory appeal go hand in hand.
GRINDSTED Pectin, for instance, is used to improve mouthfeel in reduced sugar beverages, stabilise protein in acidified products such as drinking yogurt and formulate calcium- fortified acidified dairy beverages.
In high-fruit juices, GRINDSTED JU Stabiliser Systems are designed to maintain fruit pulp in suspension and improve overall stability throughout shelf life.
Functional ingredients can also be used to get more out of a fruit or vegetable’s natural nutrient content.
Danisco’s PEKTOZYME MAXJuice is an enzyme that ensures a higher proportion of the fibre and antioxidants in, for example, apple is extracted along with the juice.
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(1 September 2008) Novel active ingredients in personal care products are becoming the main driving force behind developments in the market. Active ingredients with anti-ageing and antiwrinkling fun...
(1 September 2008) Danisco Sugar has inaugurated a new plant for the production of bioethanol based on sugar beet. The plant, which is located adjacent to Danisco Sugar’s sugar factory in Anklam in G...
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(1 September 2008) Organic yogurt producer Stonyfield has introduced a Danisco probiotic to its yogurt and yogurt beverage product line. The company’s probiotic culture now includes Howaru Rhamnosus...
Unilever has announced it intends to appoint Paul Polman, 52, as group chief executive. He will succeed Patrick Cescau, who retires at the end of the year.
Germany's METRO Group is making plans to open its first Metro Cash & Carry wholesale store in Kazakhstan in the summer of 2009. The Group officially agreed to the investment with the Government of the Republic of Kazakhstan on Wednesday, a move which will extend METRO's activities to 33 countries.
Trent Ltd, the retail arm of the Tata group in India, is likely to invest around Rs 20billion ( €0.3 billion ) over the next five years in the roll out of 50 Star Bazaar hypermarket stores, according to Indian press reports.
The recent credit crunch has led all the major supermarket chains in the UK to increase promotions of cheap, unhealthy food, according to the country's National Consuner Council (NCC).
Auchan has published half year results for the first time as a result of new European regulations governing transparency. Although there has been a slow-down in mature markets, emerging markets remained buoyant for the French company and as a result sales for the first six months of 2008 were 9.4% higher than in 2007 reaching EUR18.7 billion.
Price promotions and the decision to only partially pass on food price inflation to customers have led to a downturn in second quarter margins for Ahold. Net sales for second quarter 2008 were EUR 5.8 billion, down 0.8% from the same period last year. At constant exchange rates, net sales increased by 7.3%.