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Inspire Brands appoints PT Diamond Donuts Internasional as exclusive master franchisee for Dunkin’ Indonesia

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Inspire Brands appoints PT Diamond Donuts Internasional as exclusive master franchisee for Dunkin’ Indonesia

October 8, 2025 by Asia Food Journal

A picture of Pistachio Iced Coffee and Boston Kreme Donut from Dunkin

Courtesy of Dunkin'

DDI will have the exclusive right to develop, own, and operate Dunkin’ restaurants in Indonesia while also partnering with sub-franchisees to broaden reach and accessibility for consumers nationwide. 

SUMMARY:

Leaderboard of Asia Food Journal
  • Inspire Brands has appointed Jakarta-based PT Diamond Donuts Internasional (DDI) as the exclusive master franchisee for Dunkin’ in Indonesia.
  • Co-founded by Kelvin Subowo and led by veteran F&B entrepreneur Juan Chene, DDI will operate Dunkin’ restaurants while partnering with sub-franchisees to broaden nationwide reach.  
  • Sub-franchisees and interested parties should contact DDI directly for business inquiries concerning Dunkin’ Indonesia.
  • The first new Dunkin’ restaurant is set to open in Jakarta in Q4 2025, followed by a phased rollout across multiple formats, from flagship cafés to neighborhood outlets.
  • Indonesia’s bakery and coffee sectors are projected to see strong double-digit growth through 2031. 

Inspire Brands, the global multi-brand restaurant company behind Arby’s, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, and SONIC, today announced that Jakarta-based PT Diamond Donuts Internasional (DDI) has been appointed as the exclusive master franchisee for Dunkin’ Indonesia. 

Under the agreement, DDI will own and operate all Dunkin’ restaurants directly in Indonesia while also partnering with sub-franchisees to broaden reach and accessibility for consumers. 

Co-founded by Kelvin Subowo, Founder and CEO of DailyCo, and led by seasoned F&B entrepreneur Juan Chene as Managing Director, DDI’s exclusive rights to develop existing and new Dunkin’ locations will accelerate the brand’s footprint and enhance guest experiences nationwide. 

DDI plans to open the first new Dunkin’ location in Jakarta in Q4 2025, followed by a phased rollout across the nation. This expansion will feature a diverse range of formats, from flagship high-traffic stores to smaller neighborhood cafés, tailored to different locations and customer profiles. 

With DDI now as the master franchisee, the brand is entering a new era of growth, bringing fresh investment, product development, local expertise, and global standards to accelerate its local proliferation and connect with millions of young Indonesian coffee and donut lovers. 

In recent years, the country’s bakery sector has grown to over $50 billion in yearly revenue, according to the Indonesian Bakery Producers Association. Researchers anticipate that the baked goods industry will continue to grow at a rate of 9.4% annually from 2025 to 2029. At the same time, the local coffee industry is projected to grow by 7% annually through 2031. This rapid growth is fueled by rising disposable incomes, an increase in people moving to cities, and changing lifestyles that regard bakery items as integral parts of meals and snacks. 

“This alliance between Inspire Brands and DDI as the exclusive master franchisee in the country marks a strategic step forward for Dunkin’ in Indonesia. Kelvin, Juan, and the leadership team bring both proven operational sophistication and unmatched local expertise,” said Michael Haley, President and Managing Director, International for Inspire Brands. “Their strong infrastructure and deep knowledge of the Indonesian F&B landscape create an ideal foundation for Dunkin’s next chapter of growth here.” 

Now leading DDI, Juan brings a proven track record in Indonesia’s bread, bakery, and quick-service confectionery sectors. As one of the key architects behind the growth of several leading F&B companies in Southeast Asia—including Foodpanda, Yummy Corp, DailyCo, and Zalora—he combines deep industry expertise with a strong technology-driven approach to customer experience. Leveraging an extensive network, robust supply chain capabilities, and experience scaling consumer brands in the local market, Juan is now steering DDI to deliver on Dunkin’s ambitious expansion roadmap across Indonesia.

DDI Managing Director Juan Chene said, “We are excited to bring Dunkin’s world-class coffee, donuts, and savory snacks to more communities across Indonesia. Our country’s bakery and café culture is thriving, and Dunkin’s commitment to quality, consistency, and innovation aligns perfectly with what Indonesian consumers are looking for today. Together with Inspire Brands, we are confident DDI will help Dunkin’ reach a wider customer base nationwide.”

For 75 years, Dunkin’ has been a global leader in coffee and donuts, with more than 14,000 restaurants in nearly 40 countries worldwide. Guests can choose from a wide variety of hot and iced coffee, espresso beverages, teas, and refreshing drinks, along with a broad range of donuts, sandwiches, and snacks that blend classic recipes with locally inspired flavors. 

To learn more about sub-franchising Dunkin’ in Indonesia, please contact franchise@dunkindiamond.com.

ABOUT INSPIRE BRANDS

Inspire Brands, Inc. is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurant locations worldwide. The company was founded in 2018 and is headquartered in Atlanta, Georgia. For more information, visit InspireBrands.com.

ABOUT DUNKIN’  

Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit DunkinDonuts.com   and InspireBrands.com.

ABOUT PT DIAMOND DONUTS INTERNASIONAL

PT Diamond Donuts Internasional (DDI) is the exclusive master franchisee of Dunkin’ in Indonesia. DDI leverages decades of experience and a proven track record in scaling bakery, café, and quick-service restaurant brands. With robust infrastructure, deep market knowledge, and a strong partner network, DDI is committed to accelerating Dunkin’s growth in Indonesia and delivering world-class coffee, donuts, and snacks to millions of consumers nationwide. 

Other Topics: Donut, Industry, Inspire Brands, PT Diamond Donuts Internasional (DDI)

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