India: Steadfast Nutrition, a leading innovator in performance and wellness nutrition, has added three exciting new supplements to its product line-up. It has launched two fast-releasing protein supplements, Whey Protein and LIV Raw, and a vegetarian Multivitamin mega pack comprising a whopping 180 tablets to fulfil Indians’ unmet protein and nutrient needs, respectively, catering to health and fitness-conscious people and serious sportspersons. The supplements were launched at a glittering ceremony at Asia’s largest health and fitness festival – the International Health Sports, and Fitness Festival (IHFF). 

Speaking about the launch of the supplements, Steadfast Nutrition founder Aman Puri said, “80 percent of Indians are protein deficient and struggle to meet their daily protein needs. Protein deficiency is a silent health crisis in India. Protein deficiency symptoms include loss of muscle mass, muscle weakness, and persistent fatigue. Whey Protein, which contains 24 g of protein, offers a practical and achievable way to replenish your protein stores. Whether you’re seeking to optimise your daily nutrition, support muscle growth or enhance your fitness routine, it is the go-to supplement for you. LIV Raw, containing 27 g of protein, is suitable for athletes and fitness enthusiasts who undergo strenuous training schedules and need more protein — about twice as much as the average person – roughly 1 gram of protein for every pound of body weight each day. Being a fast-release protein, it provides quick muscle recovery and increases muscle strength.”

Asked why Steadfast Nutrition had launched the Multivitamin mega pack, Aman Puri said, “Our Multivitamin is a top-quality 100 percent vegetarian supplement. Its USP lies in its four plant extracts – flaxseed powder (which provides omega-3 fatty acids), Panax ginseng root extract, amla dried fruit extract, and ashwagandha root extract. We’re turning up the wellness dial with our Multivitamin Mega Pack, which has a whopping 180 tablets, providing a convenient and long-lasting supply of vital nutrients your body needs to thrive. Imagine the convenience of not having to purchase your multivitamin every few months. There are just a handful of brands in the market, which offer so many multivitamin tablets in one go.” 

Steadfast Nutrition’s Whey Protein provides 24 g of fast-releasing whey protein concentrate, which accelerates muscle protein synthesis and helps in instant muscle recovery. It is quickly absorbed and digested by the body and comes in a chocolate flavour. It is free of any colours, preservatives, or thickeners otherwise common in protein supplements. 

LIV Raw comprises 27 g of fast-releasing whey protein isolate, which increases muscle strength and provides instant muscle recovery. For those watching their macros, it’s a dream come true – this low carbohydrate, low-fat formulation allows you to build lean muscle and recover faster. It is also free of any colours, preservatives, and thickeners.  

Steadfast Nutrition’s Multivitamin is a 100 percent vegetarian supplement. Besides the plant extracts, it provides 13 Vitamins, 9 Minerals, and chromium picolinate, which help meet daily nutrient needs, maintain energy levels in healthy individuals, help combat fatigue, and support immunity. Vitamins D3 and K2, along with calcium, improve bone mineral density and support bone health. Omega-3 fatty acids, naturally derived from flax seeds and vitamin E, help reduce inflammation and boost immunity. The natural extracts of herbs like Panax ginseng and amla are anti-inflammatory and act as a powerful antioxidant. The herb Ashwagandha supports mental health and helps reduce stress and anxiety. Chromium in the form of Chromium picolinate is most absorbed with the best efficacy. 

The brand also expanded its portfolio by launching its liquid L-Carnitine in an unprecedented five flavours, cranberry, orange, green apple, mojito, and lychee, which is rare in the nutraceutical industry.

About Steadfast Nutrition

Steadfast Nutrition is a premium sports and wellness nutrition company introduced with the aim of offering high-quality supplements to professional athletes and fitness enthusiasts. The brand aims to revolutionize the world of sports nutrition in India with the objective of introducing high-quality supplements and to follow a unique vision of serving people of all age groups. With several lab tests and a dedication to offering the best, the brand strives to develop the best and deliver superior products at the customer’s doorstep.