By Cath Isabedra

In the heart of Da Nang, a vibrant coastal city in Vietnam, lies a microbrewery that embodies both tradition and innovation—1989 BEER. Born from the dreams of a young visionary inspired by his father’s humble “Bia Hoi” brewing business, this brewery has swiftly made a name for itself in the local and burgeoning Asian craft beer scene. Dinh Ba Phu Cuong, the founder, began his journey in the throes of the COVID-19 pandemic in 2021, a period marked by upheaval and uncertainty, which ironically became the perfect backdrop for the inception of 1989 BEER. 

The pandemic-induced disruption to his professional life provided Cuong with an unexpected opportunity to explore his passion for craft beer. “I was young when my father used to brew Bia Hoi, an inexpensive type of beer, for business. This inspired my dream of having my own store,” he recalls. By 2022, the first batches of beer were produced, and by 2023, a dedicated store was established. This swift progression from home brewing to opening a storefront underscores Cuong’s dedication and the robust demand for unique, locally crafted beers in Vietnam. 

Crafting a new beer culture in Vietnam 

Vietnam’s beer market is predominantly saturated with industrial beers, but the landscape is gradually shifting towards craft beer. As of 2023, the country has witnessed a surge in microbreweries, with over 30 active establishments dedicated to craft beer. 1989 BEER aims to be a pivotal force in this transformation. Cuong’s vision is clear: “I want more people to be aware of craft beer, to change the way people drink beer, and to create a culture of appreciating craft beer.” 

This vision is not just a business strategy but a cultural mission. By promoting craft beer, 1989 BEER seeks to elevate the drinking experience from mere consumption to appreciation. This shift is essential in a market where beer is typically seen as a mass-produced commodity. Through educational events, tastings, and collaborations with local bars and restaurants, 1989 BEER is working tirelessly to foster a community that values quality and craftsmanship over quantity. 

Signature brews inspired by tradition 

The brewery’s unique beers are deeply rooted in personal and cultural narratives. One standout is the ginger-infused beer, which evokes Cuong’s childhood memories of Tet holidays. “Every Tet holiday, our house was filled with the scent of ginger. The warm scent of ginger combined with joyful Tet memories has become an integral part of my life,” he explains.  

These signature brews are not merely products but storytellers. Each bottle of ginger-infused beer captures the essence of Vietnamese traditions and Cuong’s personal history. Such offerings set 1989 BEER apart in a crowded market, where authenticity and unique flavors can significantly enhance customer loyalty and brand identity. By infusing his beers with local ingredients and personal stories, Cuong ensures that each sip offers more than just a taste—it offers a connection. 

Balancing tradition and innovation 

At 1989 BEER, tradition and innovation coexist harmoniously. The brewing process predominantly relies on manual techniques, preserving the artisanal quality of each batch. “I am still brewing beer entirely through the manual process, with only a few small steps being replaced by advanced techniques to ensure precision and reduce working time,” Cuong notes. This approach maintains the authenticity of traditional brewing methods while incorporating necessary technological advancements. 

This balance is crucial in a craft beer industry that values both heritage and modernity. The careful integration of innovative techniques ensures consistency and efficiency without compromising the handcrafted nature of the beers. By adhering to this philosophy, 1989 BEER not only honors the craft of brewing but also meets the high standards of contemporary consumers who seek quality and authenticity in their beverages. 

Embracing local flavors and sustainable community 

The use of local ingredients is a defining characteristic of 1989 BEER. From Mango Pale Ale to Honey Ginger and Chili Blonde, each beer is crafted with Vietnamese produce, creating distinct and memorable flavors. “These ingredients create unique flavors for each of my beers,” Cuong says, highlighting the importance of local sourcing.  

Incorporating local ingredients is not just a matter of flavor—it’s a commitment to sustainability and community support. By sourcing mangoes, ginger, chili, cacao, and coffee from local farmers, 1989 BEER strengthens the local economy and reduces the environmental impact associated with long-distance supply chains. 

Sustainability is at the core of 1989 BEER’s operations. The brewery collaborates with a network of local suppliers for equipment, bottles, caps, and various additives. This community-based approach not only supports local businesses but also fosters a sustainable craft beer ecosystem in Da Nang. “We have a small community to work and support each other regarding craft beer,” Cuong explains, emphasizing the collaborative spirit that underpins their operations. 

Craft beer for a growing audience 

The primary customers of 1989 BEER are bars and pubs that appreciate the art of craft brewing. Since its inception, the reception in Da Nang has been increasingly positive, especially post-pandemic. “People are gradually developing an interest in ‘handcrafted’ products, including beer,” Cuong observes. This growing interest reflects a broader trend towards artisanal and locally produced goods. 

As craft beer gains popularity, 1989 BEER is positioned to capitalize on this trend by offering unique, high-quality brews that appeal to discerning consumers. The brewery’s commitment to quality and authenticity resonates with a clientele that values the craft behind the product. By continuing to engage with local bars and pubs, 1989 BEER fosters a loyal customer base and promotes a deeper appreciation for craft beer in the region. 

Reflecting Da Nang’s culture 

Currently, the brewery’s clientele is selective, catering to those already passionate about craft beer. However, plans are underway to develop more accessible beer lines, ensuring that a broader audience can experience the joys of craft beer. “In the future, I plan to develop some beer lines that are more suitable for the general public,” Cuong shares, emphasizing his commitment to inclusivity. 

This strategy not only broadens the customer base but also enhances the brewery’s role in reflecting and contributing to Da Nang’s cultural landscape. By making craft beer more accessible, 1989 BEER can introduce more people to the complexities and pleasures of handcrafted brews, fostering a more inclusive and appreciative beer culture in the city. 

Challenges and future prospects 

Operating a microbrewery in Vietnam comes with its challenges, from navigating regulatory landscapes to managing supply chains. The COVID-19 pandemic posed significant obstacles, but 1989 BEER adapted through innovative strategies and community support. Looking ahead, the brewery aims to expand its distribution, introduce new varieties, and contribute to the growth of the craft beer scene in Vietnam and beyond. 

Despite these challenges, 1989 BEER’s future looks promising. The brewery’s commitment to quality, sustainability, and community engagement positions it well for continued growth and success. With continued support,1989 BEER is poised to be a leading player, enriching the region’s beer culture with its unique and heartfelt brews. 

This article first came out in our “Sip the Spirit of Asia” issue.