Crispier, bolder, better – McCain Foods introduces SureCrisp Max™ at FHA-Food & Beverage 2025

McCain Foods, a world leader in prepared potatoes, unveiled the McCain SureCrisp Max™ at FHA-Food & Beverage 2025 in Singapore. This specially crafted product addresses the evolving needs of the foodservice industry, delivering unmatched crispiness, extended hold time, and consistent quality – reinforcing McCain’s leadership position as a trusted partner for modern dining solutions. 

The original McCain SureCrisp range gained widespread recognition for its exceptional taste, texture, and performance. These versatile, crowd-pleasing offerings provide a fluffy, flavourful bite with a crispiness that lasts up to 30 minutes, making them a favourite for dine-in, takeaway, and delivery. Raising the bar further, McCain SureCrisp Max™ brings a new dimension to the existing range. Its distinctive, unique battered coating delivers enhanced flavour, a distinctive look, and superior crispiness – ensuring consistency and quality across various dining formats. 

A new benchmark in fries innovation

At the core of McCain SureCrisp Max™ is McCain’s proprietary advanced coating technology, delivering a unique battered coating that ensures maximum crispiness for up to 30 minutes. This helps foodservice operators deliver a consistently excellent experience by maintaining the ideal crispiness and texture, whether served immediately or enjoyed after delivery. 

“In today’s competitive foodservice landscape, operators require more than our quality products – they need a trusted partner who can offer consistency, innovation, and value,” said Pablo Melo, Managing Director, Japan, Korea, South East Asia & Taiwan, McCain Foods. “McCain is dedicated to delivering comprehensive solutions that help our partners thrive.” 

The McCain Foods experience at FHA 2025

As a key exhibitor at FHA-Food & Beverage 2025, McCain Foods’ booth is designed to showcase the brand’s signature products, trusted by foodservice operators, QSRs, and retailers globally. Visitors will experience immersive activities and tastings that highlight McCain’s product excellence. 

Highlights at the booth include:

• Live Cooking Demonstrations: Regional chef will present unique menu creations that showcase the versatility and performance of SureCrisp Max™ across different dining settings.
• Interactive Games and Activities: Fun offerings like “The Crispiest Catch” and “The Great Potato Personality” will keep visitors entertained during their experience.
• Curated Tasting Experience: Guests can sample McCain’s premium product range in The Golden Class Private Lounge.

“FHA-Food & Beverage 2025 is essential for McCain Foods to reaffirm our strong leadership in the food service and QSR sector and show how we continue to evolve alongside our partners,” said Pierre Danet, Regional President, Asia Pacific and South Africa (APACSA), McCain Foods. “We are grounded in delivering high-quality, performance-driven products and trusted partnerships – values that define who we are and how we help our customers succeed.” 

Visitors can experience McCain Foods’ latest innovations at FHA-Food & Beverage 2025, happening from 8 to 11 April 2025 at Singapore Expo, Hall 7 (Booth 7E1-01). 

For more information on McCain Foods, please visit www.mccainfoodsea.com/products/.

About McCain Foods

McCain Foods Limited is a family-owned business founded in 1957 in Florenceville, New Brunswick, Canada. Today, the company is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetizers and snacks. Its products can be found in restaurants and retail stores in more than 160 countries around the world. The company has major production, retail, and corporate operations around the world, employs approximately 22,000 people, operates 49 production facilities on six continents, partners with 3,900 farmers, and generates annual sales in excess of $16 billion CAD.