Pocky brings heritage flavour to its iconic biscuit stick for SG60

This National Day season, Glico is marking Singapore’s 60th birthday with the launch of two limited-edition local flavours: Pocky Durian and Pocky Ondeh-Ondeh. Inspired by some of Singapore’s most beloved treats and made with real durian and real coconut, the new exclusive flavours bring a nostalgic twist to the familiar crunch of Pocky.

As part of the SG60 celebrations, Pocky is also supporting local culture through special partnerships. In collaboration with The Projector, Singapore’s leading independent cinema, Pocky is jointly presenting a special screening of a home-grown film, offering audiences a chance to reconnect with uniquely local stories on the big screen. Additionally, Pocky has teamed up with Kopitiam SG to offer a limited-time Heritage Set, pairing Singaporeans’ favourite traditional breakfast items with Pocky Durian and Pocky Ondeh-Ondeh, bringing together familiar flavours in a fun, contemporary way.

• Pocky Durian offers a bold new way to enjoy the King of Fruits. Made with real durian, each stick combines the rich, creamy flavour of durian with Pocky’s signature crunchy biscuit stick, creating an indulgent treat for durian lovers.
  
• Pocky Ondeh-Ondeh brings a bite of tradition to every stick. Inspired by the beloved local kueh, it blends the rich, fragrant notes of coconut, pandan and palm sugar with Pocky’s signature light, crunchy biscuit stick, a delightful fusion of heritage and fun in every bite.

Wrapped in Peranakan-inspired packaging with vibrant, festive colours, these limited edition products are designed to be both a delicious snack and a joyful celebration of Singapore’s cultural diversity.

“With this launch, we are celebrating more than just National Day – we are celebrating the flavours, stories, and creative spirit that make Singapore unique,” said Lee Yeen Theng, Managing Director of Glico Malaysia & International Cluster. “At Glico, our company’s purpose is Healthier Days, Wellbeing for Life. By connecting people through familiar flavours, supporting local creative initiatives, and offering moments of joy through beautifully designed products, we hope to enrich lives and bring people together this SG60.”

Only available for a limited period, the Pocky Durian and Pocky Ondeh-Ondeh are available at leading supermarkets, convenience stores, and Kopitiam outlets islandwide and online from RRP$1.83. 

About Pocky 

Simple and memorable, the iconic Pocky box has brought smiles to faces all around the globe since it was introduced as the world’s first chocolate stick snack in 1966. Pocky is a chocolate-covered biscuit stick that offers the perfect balance of creamy chocolate and a crunch of biscuit. It’s an easy-to-share snack that can be enjoyed anytime, anywhere with friends and family. Stay up-to-date with the latest news and activities on www.facebook.com/pockysingapore and www.instagram.com/pockysingapore.

About Glico

The Glico Group is a global food company with a history of more than a century. Since the launch of Glico nutritious caramel in 1922, Glico has been engaged in the business of confectionery, ice cream, dairy products, food ingredients, and processed foods. In addition to flagship brands such as Bisco, its second nutritional confectionery launched in 1933, and Pocky introduced in 1966, the company has brands like SUNAO and Almond Koka that create health value. Currently, the business operates in 18 locations around the world, focusing on China, ASEAN, and the United States. With its corporate purpose of “Healthier days, Wellbeing for life”, Glico aims to provide “Great Taste and Good Health” for people to live satisfying lives through the creative development of high-quality ingredients. In 2024, the Glico Group’s consolidated revenue was approximately 331 billion yen with approximately 5,600 employees around the world. Shares of Ezaki Glico Co., Ltd. are traded on the Prime Market of the Tokyo Stock Exchange. For more information, please visit https://www.glico.com/global/