Today, Coro’s fruit juice brand Suntop, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new connected packaging experience to kick off the back-to-school season with fun prizes and rewards for its new ‘Mega Back to School 2025’ campaign. 

The campaign aims to develop a fun, engaging instant win experience that drives sales and expands Suntop’s reach to include Gen Z consumers. The promotion, in partnership with the popular anime One Piece, is a show about pirates featuring the main character named Luffy.

Following the success of its previous 2024 Tom and Jerry campaign, which achieved an 18% increase in sales, Suntop plans to supersede that performance with this new connected experience. The campaign utilises QR codes, which offer better sales tracking and security. 

Offering customers the opportunity to participate in a prize draw, the connected packaging experience has a simple three-step journey. Customers who get Suntop products can scan the QR code on the packaging and register with their information to instantly enter the draw for amazing prizes. These include trips to Japan, PlayStation 5, tablets, and Funko Pops for One Piece characters, plus digital wallpapers that everyone wins upon completing their entries. 

“We wanted to develop a fun, engaging and secure instant win experience that drives sales and expands Suntop’s reach to Gen Z. As society increasingly embraces technology, it’s crucial to tailor marketing strategies to align with consumer preferences, maximising the potential for impactful results. Our new back to school connected packaging campaign delivers this business goal perfectly,” said Omar Shehata, Brand Manager at Suntop. 

“This new connected experience creates community by inspiring, involving and rewarding customers. By using QR codes and branded landing page, we can ensure fair play and track the progress in real time. It also gives us the chance for Suntop to gather valuable data, using custom branding and offer product cross-selling opportunities. It’s a win-win for everyone,” said Jenny Stanley, Managing Director at Appetite Creative. 

The web page tracks real-time interaction, such as buying habits, product preferences, average engagement time, age, location, scan rate, page views, number of users, return users, and social media shares, including GDPR-compliant personal data, to enable the brand to optimise its marketing and better understand consumers.  

The experience is designed with Arabic as the default language with English options to cater to the regional market. The campaign will run across four regions: Saudi Arabia, Oman, Bahrain, and the United Arab Emirates.

About Suntop

Suntop is a global brand that enjoys a big deal of popularity in the Middle East, generally and in Saudi Arabia specifically. It shaped childhoods and memories for generations since its launch in the late 1970s, and it continues to be a household name and a market leader in the juice business. It is known for its FUN persona, unique fruit juice portfolio, and its best-selling orange flavor. 

In addition to the unique taste, Suntop also puts a large focus on consumer experiences and creates annual thematic campaigns that cater to the youth’s interests. These experiences allow the brand to engage and secure its existing audience and build on it incrementally over the years. This fosters lasting memories with consumers that stay with them for years and create a sense of loyalty, connection, and love with the brand. 

It is a brand that creates fun moments for old and new generations alike! 

About Appetite Creative

Appetite Creative, the global leader in connected packaging, unites brands with audiences through web app-based immersive brand experiences. 

The team of digital marketing specialists uses cutting-edge technology to help advertisers better understand audiences, optimise marketing, drive sales, and improve two-way customer communications.  

Operating across the EMEA, Americas, and MENA regions, Appetite Creative helps brands realise the potential of their most powerful marketing asset already found in the hands of their customers, by turning product packaging into a media channel.  

Appetite Creative works with a variety of recognisable brands, including Bacardi, Tetra Pak, Greiner Packaging, Pepsi, and Coca-Cola.

As pioneers in the field, Appetite Creative hosts the Global Connected Packaging Summit and facilitates the Global Connected Packaging Survey annually. In 2024, managing director, Jenny Stanley, authored the first definitive book on the topic titled: ‘Connected Packaging: The Game-Changing Marketing Tool’.