F&N’s trusted wellness brand expands regionally with a new campaign, product lineup, and digital platforms to make healthy living more enjoyable, delicious, and accessible 

NutriWell, a trusted health and wellness brand under Fraser and Neave, Limited (“F&N”), has officially launched in Malaysia. Building on its strong presence in Singapore and recent entry into Thailand, NutriWell continues its regional growth with a clear mission: to make a better living more accessible through nutritious, great-tasting plant-based beverages. 

More than just a beverage brand, NutriWell represents a holistic approach to wellness – offering products that support modern lifestyles without compromising on taste or quality. 

A delicious take on healthy choices 

To mark its Malaysian debut, NutriWell unveiled its regional campaign titled: “Healthy Should Taste this Good”, challenging the long-standing perception that nutritious choices often taste bland. The campaign highlights how wellness and enjoyment can go hand in hand, showing that healthy options can be both nourishing and genuinely enjoyable. 

Through vibrant storytelling and engaging visuals, NutriWell showcases its line-up of plant-based beverages – each crafted to deliver great taste and meaningful health benefits. Whether you are starting your day at home, enjoying a moment at your favourite cafe, or simply looking for a better-for-you alternative, NutriWell invites everyone to rethink what healthy should taste like. 

Inspired by nature and backed by nutritional science, NutriWell’s beverages are naturally cholesterol-free, contain no added preservatives, are a source of calcium, which helps support the development of strong bones and teeth, and are high in Vitamin D. It is a wholesome choice for anyone seeking nutritious, dairy-free options. 

Discover the NutriWell line-up 

Rice, Grain, Nuts, and Seeds range 

• NutriWell Oat M!lk: A creamy, dairy-free alternative that is high in vitamin D. Its smooth texture makes it a satisfying and nutritious choice. 
• NutriWell Almond M!lk: Bold and nutty, this beverage delivers a rich flavour that almond lovers will appreciate. A source of calcium, it is great for those seeking a plant-based option that is full of character. 
• Oat & Quinoa Soy M!lk: A nutritious blend that combines the benefits of oats and quinoa, offering a wholesome beverage that is rich in plant-based goodness. 
• Purple Rice Soy M!lk: A unique fusion of antioxidant-rich purple rice and soy, this beverage delivers a distinctive flavour and a source of dietary fibre, ideal for those looking for something different yet nutritious. 

Strengthening digital connections for everyday wellness 

NutriWell has launched a new website and social media platforms to connect with a wider audience and share its philosophy of everyday wellness. These digital touchpoints serve as a hub for engaging content – from practical health tips to ingredient insights and lifestyle inspiration – designed to support informed, enjoyable choices. By building a strong online presence, NutriWell is making wellness more accessible and relevant to modern lifestyles, reinforcing its belief that healthy should taste this good. 

“Better living starts with small choices – like a drink that tastes great and does your body good,” said Ronnie Teo, Chief Brand and Commercial Officer, Fraser and Neave, Limited. “At NutriWell, we bring nature, nutrition, and flavour together like never before. Healthy should taste this good. So, sip, smile, and feel amazing.” 

Marking the launch with a wellness event 

To celebrate its debut in Malaysia, NutriWell hosted a wellness event on 10 September, bringing together consumers, partners, and wellness advocates. Guests were treated to a variety of interactive experiences – from hands-on workshops to NutriWell-inspired game stations that encouraged fun and mindful living. 

A highlight of the event was the opportunity to taste NutriWell’s treats and drinks, each inspired by its range of plant-based milk variants. These tastings showcased the deliciousness of the products while reinforcing the brand’s belief that healthy choices can be both nourishing and enjoyable. 

This event marks another meaningful milestone in NutriWell’s regional journey, underscoring its growing presence across Southeast Asia and its commitment to building a community around plant-based wellness. 

For more information, visit: https://nutriwellglobal.com/. 

About Fraser & Neave Limited 

Established in 1883, Fraser and Neave, Limited (“F&N”) is a leading Southeast Asia Consumer Group with expertise and prominent standing in the Food & Beverage and Publishing & Printing industries. Leveraging its strengths in marketing and distribution, research and development, brands and financial management, F&N provides key resources and sets strategic directions for its subsidiary companies across both industries. 

Listed on the Singapore stock exchange, F&N ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. F&N is present in 11 countries spanning Asia Pacific, Europe and the USA, and employs over 7,700 people worldwide.