Platinum Fruits (PTF) showcased its one-stop export capabilities at Asia Fruit Logistica 2025 in Hong Kong, highlighting premium-quality Thai fruits delivered with farm-to-table freshness through advanced cold-chain logistics. The company simultaneously announced its aggressive upcoming business moves: to finalize a fresh longan export deal in Europe, expand durian exports into northern and northeastern China, and introduce a new ready-to-eat durian sticky rice product line for global markets.

Currently, Platinum Fruits has a solid export base in more than nine countries and territories in the Asia-Pacific region, such as China, Indonesia, India, and New Zealand. It also provides integrated logistics services, including cold storage container transport and customs clearance, through its subsidiaries: 888 Fruits & Vegetables Co., Ltd., 888 Logistic Co., Ltd., Sky Shore Trading Co., Ltd., and Sky Shore Depot Co., Ltd.

“This year, Thai fruits such as durian and longan remained among the top favorites for international buyers. Fresh longan clusters, in particular, have become a rising star in European markets, for instance, the UK and the Netherlands,” said Mr. Natakrit Eamskul, CEO of Platinum Fruits Public Company Limited (PTF).

“With its distinctive flavor and long shelf life, longan overcomes transportation barriers and fills seasonal market gaps, as its harvest period does not overlap with popular imported fruits like cherries. Combined with the rising demand for natural sweet and energy-rich fruits, Thai longan is positioned for significant growth.”

Durian, hailed as the “King of Fruits,” continues to gain strong traction, especially in China, where Thai “Monthong” durians are trusted for their quality and taste. Platinum Fruits is in discussion with the Chinese partners to expand its durian export into the new provinces in northern and northeastern China. Mr. Natakrit noted that the demand for

Thai durian in China remains immense, as many regions have yet to gain access to it. However, he emphasized that quality and food safety standards must remain top priorities to sustain and grow market access.

Beyond fresh produce, Platinum Fruits also introduced a new ready-to-eat product line – Durian with Sticky Rice. The innovation received positive feedback from European buyers, who praised the balance of flavor and aroma, particularly the durian coconut cream blend.

Mr. Natakrit further revealed that the fair paved the way for discussions on potential MOUs for export-import cooperation with several international partners. The company’s strength lies in its comprehensive cold chain logistics, which ensures optimal temperature control throughout the supply chain – from precise loading conditions to continuous refrigerated storage. This enables Platinum Fruits to deliver products that retain their unmatched freshness, safety, and farm-to-table quality, solidifying its reputation among global partners.