Through our partnership with Asahi Beverages Philippines (ABP), we aim to make GoodDay cultured milk available in stores nationwide.

Universal Robina Corp. (URC), one of the Philippines’ largest food companies, is expanding into the P6.5 billion cultured milk category with a new product that addresses a greater need among Filipinos for healthier food products.

Through URC’s partnership with Asahi Beverages Philippines (ABP), Goodday cultured milk drinks will soon be available in stores nationwide. 

Goodday offers more benefits across-the-board than current brands. 

It contains Lactobacillus Paracasei MCC1849 to help improve immunity.? This strain is also known to help prevent the common cold, promote the production of antibodies and enhance the effects of certain vaccines. 

Goodday comes in two packaging sizes, 350ml and 80ml, in three flavours: original, strawberry, and mango.

“Consumers have made health and wellness a priority over the past few years, and URC’s joint ventures and product innovations in beverages are ready to address their needs. With our partnership with Asahi, we look forward to the addition of Goodday Cultured Milk Drink to our portfolio of beverage brands to better serve Filipino consumers,” said Irwin Lee, URC’s President & CEO.  

“We strongly believe that Goodday will be made available in all of URC’s distribution networks across the Philippines and in the hands of our loyal consumers as the demand for immunity-boosting health beverages continues to rise,” said Hemalatha Ragavan, CEO of ABP.  “My team and I are ecstatic as we look forward to establishing Goodday as a household Filipino brand like how URC has done for all its current brands.” 

Goodday is ABP’s first foray into the Philippine beverage market. 

Based on Nielsen Retail Audit 2020 on Ready-to-Drink Beverage, cultured milk is the fastest-growing ready-to-drink beverage category in the country. It has outpaced yoghourt and milk, while other categories have seen a decline. 

URC and ABP are introducing Goodday as Filipinos – having gone through adversities caused by the COVID-19 pandemic – now have a stronger appreciation for their health. 

“Filipinos now have a sharper, more personal take on the maxim ‘Health is wealth’, and we are here to respond to that with products like Goodday,” Lee said.

About Asahi Beverage Philippines

Asahi Beverages Philippines, the local subsidiary of Asahi Holdings Southeast Asia (AHSEA), aims to launch innovative products in the Philippine beverage market. By marrying the needs of Filipino consumers and the breadth of Asahi’s globally recognised products, Asahi aims to bring world-class beverages that will not only excite every Filipino every day but also cater to the rising demand for healthy beverages in the wake of the pandemic. 

About Universal Robina Corporation

Universal Robina Corporation is one of the largest branded consumer food and beverage product companies in the Philippines, with a significant and growing presence in the ASEAN. It is among the country’s pioneers in the industry and has been operating for over half a century. URC is engaged in an array of food-related businesses, including the production and distribution of branded consumer snack food and beverages; commodities such as sugar and flour; and agro-industrial businesses, mainly hogs, animal feeds, and other related products.