• More than 70% of Indians are non-vegetarian, yet the per capita consumption for meat stands at 3.9kg as of 2022. 
• The online meat delivery players have optimised the supply chain and deliver the meat within 2 hours of ordering online.  
• RTC (ready-to-cook) and RTE (ready-to-eat) are the most emerging categories due to the fast-paced lifestyle of most people in the metro and Tier -I cities.  

Millennials showing interest in the online meat delivery segment

The young population, especially millennials, has shown an increasing inclination toward ordering meat online. People, especially in Metro and Tier I cities, are majorly working. They are technology-friendly and have also shifted to online shopping for meat, especially when the meat comes directly from the farm to your doorstep with the assurance of freshness and quality. 

Innovative value chain model by service providers

The online meat delivery service provider source meat directly from high-quality farms equipped with innovative technologies to ensure the healthy growth of animals. 

Products are transported in refrigerated trucks to processing and delivery centres. Also, delivery executives carry them in insulated bags to retain freshness. 

Express delivery in less than 2 hours

The major players in the online meat segment have cracked the supply chain by delivering meat products directly from the farm. Most players deliver fresh meat within 2 hours of ordering it. Moreover, people prefer express delivery as it offers convenience to them. 

Technologies facilitating business operations

Companies have constantly been looking to adopt new technologies in their operations. Fleet management software, real-time inventory monitoring & business analytics have driven the day-to-day operations in the industry. Artificial Intelligence has helped companies to offer personalised experiences to customers. 

In their latest publication, “India Online Meat Delivery Market outlook to FY2027,” analysts at Ken Research believe that the meat delivery market in India is expected to experience positive growth. They owe it to the increase in demand for certified, better quality, and fresh meat products sourced directly from the farm, which reaches the customer in 90-120 mins (express delivery) after 100-150 stringent quality checks. The market is expected to register a positive CAGR of 23.6 percent in terms of revenue during the forecasted period FY’22P – FY’27F.