Courtesy of Adyen
Adyen for Platforms streamlines key backend operations for Atlas’ food & beverage customers, serving up overall seamless experiences for diners
Adyen, the global payments platform of choice for leading businesses, today announced its partnership with Singapore-based restaurant operating system, Atlas.
Atlas is the driving force behind over a few hundred food and beverage (F&B) brands like A Hot Hideout, Haidilao, Saladstop, and PPP Coffee, enabling restaurants to run online storefronts, manage point of sale systems, integrate with third-party logistics and food platforms, activate customer loyalty, connect with essential tools, and leverage AI-driven insights.
Its collaboration with Adyen drives backend innovation and greater efficiency for Atlas’ F&B operators through its AtlasPay solution by offering simplified, consolidated reporting, reducing the need for manual reconciliation, and providing reliable, user-friendly payments terminals that cater to customers’ preferred payment methods. The partnership is one of the latest under Adyen for Platforms, and has contributed to up to an 80% reduction in human errors, a 12% increase in direct sales, and an average of 10% manpower savings, since Atlas’ customers adopted AtlasPay.
“Our inherent tech-first background and keen understanding of the F&B landscape shape our innovative approach to solving challenges within the industry. That’s why we’ve collaborated with Adyen to build a platform to support our merchants’ core needs – from integrating technology to ease the load on smaller teams, to payment methods and compliance – so that they can focus on what matters most: running their business,” said Yi Sung Yong, Co-Founder and CEO, Atlas.
Business resilience is being tested like never before
Singapore’s F&B sector is grappling with an increasingly saturated and competitive market.
According to data from the Accounting and Corporate Regulatory Authority (ACRA), a total of 3,047 F&B businesses closed in 2024 – the highest number of closures since 2005. Additionally, in that year alone, the sector saw 307 business closures each month, according to the Ministry of Law. These numbers highlight the growing operational and manpower challenges F&B operators must navigate, all while meeting rising consumer expectations for faster, more personalized service.
This is further reinforced by new data from a recent YouGov survey commissioned by Adyen, which highlights the ongoing operational pressures faced by small and medium-sized businesses (SMB), particularly around accounting and payment reconciliation. The findings reveal that on average, SMBs spend 6 hours on accounting weekly.
While 75% of current platform users report that their primary SaaS platform offers consolidated reporting, 49% still rely on multiple SaaS tools, creating added complexity rather than streamlining operations. In fact, 3 in 4 of the surveyed SMBs indicated that reconciling payments remains a key pain point (75%).
Improving efficiency and financial control for businesses
To remain resilient in a highly competitive environment, F&B businesses are increasingly looking toward integrated solutions that help them respond quickly to operational demands. As part of this shift, the partnership between Atlas and Adyen delivers tangible improvements for restaurants to meet the needs of customers:
1. Less time on admin, more time for customers: By streamlining backend processes like reporting, reconciliation, and terminal management, Atlas’ customers can reduce time spent on manual tasks and focus on delivering better service, menu innovation, and improving the overall customer experience
2. Faster, smoother checkouts with AtlasPay: Built on Adyen’s payments infrastructure, AtlasPay will allow its customers to offer consumers a seamless, reliable checkout experience – no matter their preferred payment method. That means shorter lines, faster table turnover, and less stress for staff – especially during busy periods.
3. A reliable, scalable platform built for business growth: Atlas customers planning to expand their physical locations can benefit from a scalable system that makes setting up in-person payment terminals quick and easy. With Adyen’s single platform, Atlas’ customers can remotely manage three to four times more terminals, without needing onsite technicians to oversee the deployment.
“When your regular customers know they can expect a smooth experience with you each time, they choose you more often. It is especially important for us to uphold the experience during busy periods, and working with Atlas helps us in delivering this efficiency in a consistent manner,” said Leon Foo, Founder and Chairman of PPP Coffee, a Singapore-based specialty coffee boutique working with Atlas since 2023.
“F&B businesses today need flexible solutions that can support their operations from end to end. Many F&B players run with small teams and don’t have the bandwidth to manage multiple vendors or complicated systems. Our partnership with Atlas helps simplify this, so restaurateurs can focus on growing their business and connecting with customers,” said Ben Wong, General Manager, Southeast Asia and Hong Kong, Adyen.
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, LVMH, SHEIN, Uber, L’Oréal, Cathay Pacific, Grab, Klook, and Singapore Airlines. The cooperation with Atlas, as described in this merchant update, underlines Adyen’s continuous growth with current and new merchants over the years.
About Atlas
Atlas is building the operating system for restaurants. The easiest way to start, run, and grow any restaurant online and offline. The fun team at Atlas previously built Grain, a venture-backed online restaurant, to millions in revenue. Atlas helps restaurants power online storefronts, point of sale, 3rd party logistics, sync with food platforms, activate customer loyalty, connect with other tools, leverage AI, and a lot more. Existing customers include SaladStop, Killiney, Haidilao, Les Amis Group, etc.
