By Cath Isabedra Mass-produced lagers predominantly dominated Vietnam's beer landscape. The country, known as one of the world's largest beer consumers, had a beer culture largely centered around inexpensive, light lagers typically enjoyed in social settings. The concept of craft beer, with its emphasis on quality, unique flavors, and artisanal brewing techniques, was virtually unknown to most Vietnamese consumers. The market was ripe for innovation, and East West Brewing Co. seized the … [Read more...] about East West Brewing Co.: Leading Vietnam’s craft beer revolution with a fusion of cultures and flavors
Brewing a revolution: Crazy Carabao and the rise of craft beer in the Philippines
By Cath Isabedra In recent years, the Philippines has witnessed a remarkable transformation in its beverage industry, particularly in the craft beer sector. Once dominated by a handful of commercial giants, the beer landscape in the country is now flourishing with innovative brewers dedicated to quality and unique flavors. This burgeoning craft beer revolution is driven by a growing community of enthusiasts and entrepreneurs who are passionate about redefining what beer … [Read more...] about Brewing a revolution: Crazy Carabao and the rise of craft beer in the Philippines
Satisfying consumers’ thirst for innovative alcoholic beverages at home
Contributed by Sarah Lim, APEC Marketing Director, Beverages, ADM The pandemic marked a turning point for at-home bar experiences, sparking a surge in creativity as homebound consumers embraced do-it-yourself (DIY) mixology to liven their lockdowns. With more time to experiment, consumers pushed the boundaries of traditional cocktails, blending flavours and ingredients in unexpected ways. This shift has set the stage for significant growth in the alcoholic beverage market … [Read more...] about Satisfying consumers’ thirst for innovative alcoholic beverages at home
