Courtesy of Balchem
Meet Balchem at booth F90 at Vitafoods Europe in Geneva, 14 – 16 May 2024, to discover the company’s refreshed brand image and its strategic approach to support optimal performance and wellness.
Balchem, a global manufacturer of specialty ingredients for human nutrition and health (HNH), is set to return to Vitafoods Europe from 14-16 May 2024. The company will unveil its refreshed brand personality and showcase innovative product concepts, combining its flagship ingredients VitaCholine®, K2VITAL®, Albion® Minerals, and OptiMSM®. Balchem’s exhibition booth (F90) will be centered around two key themes – “Power your performance” and “Maximize your health span” – setting the stage for a transformative experience where visitors are invited to explore the intersection between science and wellness.
“Following a series of strategic acquisitions, we recognized the need to revisit Balchem’s Human Nutrition and Health brand image to bring together all of our branded ingredients and spotlight the synergies between them. Now, we’re looking forward to finally revealing this new distinctive identity to the market – and Vitafoods Europe is the perfect platform for this. Visitors to the event will be the first to learn more about our redefined approach and our exciting plans to expand the company’s global presence – starting with Europe,” comments Dominik Mattern, VP Science, Business Development and Marketing Balchem Human Nutrition and Health. “Our experts will be on hand to discuss the latest science behind Balchem’s science-backed ingredients portfolio and how we can help manufacturers differentiate their offerings with next-generation concepts that support optimal performance and wellness at all stages of life.”
Empowering performance & optimizing health span
Consumers across the world are increasingly adopting more active lifestyles to improve their holistic well-being, with two-thirds reporting that they exercise at least three times a week on average.1 At Vitafoods Europe, Balchem will highlight the power of nutrients through its cross-portfolio product concepts, developed using the company’s flagship ingredients – VitaCholine®, K2VITAL®, OptiMSM® and Albion® Minerals. These new concepts are designed to help manufacturers unlock new innovation opportunities across a wide range of health areas including: energy and cognition, women’s health, beauty from within, endurance and hydration, as well as protein plus and muscle health.
These solutions are set to pique visitors’ curiosity at Vitafoods Europe, where they will be presented as part of the Sports and Active Nutrition Innovation Tour on Tuesday, 14 May, from 11 am to 12.30 pm (starting from booth R214). Balchem’s Scientific Affairs & Advocacy Jane Durga will also deliver a presentation entitled ‘Balchem’s fresh approach to power your performance’ at the New Ingredients Theatre (F184) on Tuesday 14 May, 12.30-12.55 pm. Attendees can learn more about how Balchem is redefining and reimagining the sports nutrition formulas of tomorrow.
Leaders of the pack
Visitors to Balchem’s booth are also invited to learn more about the company’s TruQ program. Developed to champion transparency, authenticity, safety, and efficacy in bioavailability and bioactivity, the program aims to set new quality benchmarks in the market, empowering both customers and end users to place their trust in the products they choose. Through this initiative, the company upholds excellence across the company’s multi-branded portfolio, driven by the principle that quality starts with rigorously tested prime raw ingredients.
For more information about Balchem and its brands or to request a meeting with the team at Vitafoods Europe, visit: https://balchem.com/human-nutrition-health/
