Meet Balchem at booth #5165 at SupplySide West in Las Vegas, October 30-31, 2024.

Balchem, a leading global manufacturer of specialty ingredients for human nutrition and health, is set to make a dynamic return to SupplySide West this month. At this year’s show, the company will introduce its bold new brand personality to the US market and spotlight its recalibrated premium portfolio – including VitaCholine®, K2VITAL™, Albion® Minerals and OptiMSM®. Plus, the recently launched supercharged, choline-enriched folate Optifolin^+® will be making its grand debut at the event. Visitors to booth #5165 can discover how Balchem’s trusted ingredients can help them gain a competitive edge with solutions that bolster health for performance at every stage of life. Balchem will also invite attendees to taste a selection of its food and beverage innovations – where health benefits meet mega trends.  

“We’re thrilled to introduce Optifolin⁺ to the U.S. market at SupplySide West. This unique bioactive, choline-enriched folate (L-5-methyltetrahydrofolate) is formulated to empower cellular health and support individuals during pregnancy and child development through to adulthood,” comments Dominik Mattern, VP Science, Business Development and Marketing, Balchem Human Nutrition and Health. “In addition to Optifolin⁺, we’re bringing even more innovation to the forefront with game-changing solutions like K2VITAL DELTA FERMENTED, vitamin K2 from fermentation in our breakthrough microencapsulated form, and VitaCholine Pro-Flo, the first hassle-free choline for multivitamins. This year, we’re excited to unite these pioneering ingredients under our refreshed brand image, showcasing our ongoing commitment to science-driven, consumer-focused innovation that delivers real value and performance.”

 For supplement brands looking to expand into new delivery formats, Balchem will showcase its food and beverage innovations, too – an array of products and beverage systems that enhance taste, texture, and aroma. Highlights will include the delicious jasmine milk tea with prebiotic fiber, a savory nut bar filled with protein and encapsulated solutions with choline, as well as ready-to-drink concepts – all crafted to deliver exceptional sensory experiences. 

Delivering home runs in active nutrition

Balchem is celebrating the theme of ‘Health for Performance’ at this year’s show, reflecting the shift in consumer focus from simply living to thriving at every life stage. To help supplement brands respond to this trend, the company will showcase how its science-backed ingredients can help both fitness lovers and healthy agers optimize performance and unlock their full potential.  

The ingredient lineup includes:

• VitaCholine®, to supercharge bodies and minds and VitaCholine Pro-Flo, a patented microencapsulated technology that is a turnkey solution for incorporating choline in multivitamins.
• K2VITAL™, for healthy bones and heart, including the patented K2VITAL DELTA, now available with vitamin K2 made from fermentation, for exceptional stability in K2 + mineral formulations.
• OptiMSM®, enhancing joint health and nourishing hair, skin and nails.
• Albion® Minerals, a premium range of chelated minerals – including magnesium and Ferrochel® iron – which cater directly to growing consumer demands.

Visitors looking to elevate performance and wellness can also head to the sampling area of the booth to get a taste of co-branded finished dosage formulations developed with Balchem’s ingredients in collaboration with leading US brands Ghost and Applied Nutrition. Those interested in exploring co-branding partnerships like these can speak to the team to learn more about how Balchem can help with both formulation expertise and by offering strategic support to successfully bring products to market. 

 For insights on the future of active nutrition, attendees can join Rodney Benjamin, Director of RA/QA, R&D, and Technical support at Balchem, for a presentation exploring “Nutrients for tomorrow’s reimagined active nutrition formulas” on October 31 at 11:30 am (PDT) on booth #3683. 

 Celebrating a consumer-centric approach 

“At this year’s show, we’re also taking the opportunity to highlight our new VitaCholine approach to connect directly with consumers, spotlighting our sponsorship with the New York Jets and the latest collaborations with influencers,” adds Mattern. “These activities underscore Balchem’s commitment to bridging the gap between B2B and B2C markets, creating a strong connection that resonates with consumers, boosts brand visibility, and ultimately helps our clients stand out on a crowded shelf.” 

For more information about Balchem and its brands or to request a meeting with the team at SupplySide West, visit: https://balchem.com/human-nutrition-health/ 

About Balchem Corporation   

Balchem Corporation develops, manufactures, and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. The company reports three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. The Human Nutrition & Health segment delivers customized food and beverage ingredient systems, as well as key nutrients into a variety of applications across the food, supplement and pharmaceutical industries. The Animal Nutrition & Health segment manufactures and supplies products to numerous animal health markets. Through Specialty Products, Balchem provides specialty-packaged chemicals for use in healthcare and other industries, and also provides chelated minerals to the micronutrient agricultural market.