Meet Balchem at booth 4048 at IFT First in Chicago from July 14th to 17th.

Balchem, a leading global manufacturer of specialty ingredients for human nutrition and health, will showcase its expertise in trendy beverages and nutritious foods at IFT First 2024. Under the spotlight will be the latest addition to the company’s portfolio, VitalBlend™ Oat 2540 – a cold-water soluble creamer unveiled for the first time at the show. Balchem will also showcase its beverage system offerings, a selection of ingredients to help brands create solutions that balance superior sensory profiles and added nutritional benefits.   

Sneak peek: redefining functional beverages and frappes with VitalBlend™ Oat 2540 

Across the globe, health and well-being are in the everyday choices individuals make. But as they juggle work, family, physical exercise and social life, consumers crave convenient, high-quality solutions that can fit into their busy schedules. On-the-go, tasty and refreshing, functional drinks have become a hot topic in recent years, with the US market projected to grow at a CAGR of 6.90 percent from 2024 to 2029.¹  

To help brands tap into consumer needs for solutions that not only quench thirst but also provide multiple health benefits, at IFT First, Balchem will reveal its new VitalBlend™ Oat 2540. Offering outstanding cold-water solubility, this first-of-a-kind creamer delivers a smooth texture and a creamy mouthfeel, making it ideal for a variety of applications. Visitors to booth 4048 are invited to sample delicious Frappuccino concepts set to become the consumer favorite.

Attendees at the show can learn more about Balchem’s expertise in formulating next-generation beverage solutions during the talk ‘Enhancing Solubility: Innovative Cold-Water Solutions for Product Development’ hosted by Balchem’s Angela Yin [Account Manager – Human Nutrition & Health] and Tammy Thompson [Associate Scientist – Human Nutrition & Health] on Monday 15 July from 11 am to 11:15 am at the Exhibit Hall – Taste of Science (Booth 5212). The experts will demonstrate the unique performance of the company’s portfolio, navigating factors crucial for enhancing solubility across various applications.  

Elevating everyday nutrition

In 2023, protein stood out as the most sought-after nutrient among US consumers, with around 67% of them prioritizing its intake.² However, with 33 percent of global users being concerned about the texture of high-protein snacks,³ mastering the art of taste and mouthfeel is key. Balchem aims to address this concern with Z-Crisps®, extruded collagen crisps developed to elevate the formulation of multifunctional high-protein bars by combining the textural benefit of crispiness with added skin health benefits. Plus, Balchem will also present MeatShure®, encapsulated acids and salt that increase production capacity and minimize protein extraction. For brands seeking new co-development opportunities, the company’s team will be on hand to discuss how to incorporate protein into beverages using Injoy™ Beverage Systems, designed to help manufacturers overcome formulation challenges, improve taste, mouthfeel, and more. 

“People are leading increasingly busy lives while also taking a more proactive approach to their health, driving demand for convenient and nutritious products. But creating foods and beverages that tick all the boxes is easier said than done,” comments Ria Dake, Senior Business Director at Balchem Human Nutrition and Health. “With our expertise and cutting-edge technology, we support our customers every step of the way – from ideation through commercialization. As a complete ingredient system supplier, we’re able to meet specific development needs with maximum flexibility, collaborating with our clients to craft tailored solutions while ensuring a reliable supply chain.”

For more information about Balchem and its brands or to request a meeting with the team at IFT First, visit: https://balchem.com/human-nutrition-health/

 ¹ Mordor Intelligence (2024), North America functional beverage market size & share analysis – growth trends & forecasts (2024 – 2029). Available at: https://www.mordorintelligence.com/industry-reports/north-america-functional-beverage-market

² Statista (2023), Nutrients consumer try to consume in the United States in 2023. Available at: https://www.statista.com/statistics/1378980/nutrients-consumers-try-to-consume-us/

³ FMCG Gurus, ‘Consumer Perspectives on Protein Consumption’, 2022