• Skip to main content
  • Skip to primary sidebar

Bel Acquires Majority Stake in Shandong JunJun Cheese Co., Ltd to Accelerate its Growth in China and Strengthen International Footprint

Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share
Leaderboard of Asia Food Journal




Bel Acquires Majority Stake in Shandong JunJun Cheese Co., Ltd to Accelerate its Growth in China and Strengthen International Footprint

August 5, 2022 by Asia Food Journal

bel acquisition

Courtesy of Anthony Arnaud/Pixabay

Bel Group announces the closure of the acquisition of 70 percent of Shandong Junjun Cheese’s share capital. This controlling stake enables Bel to open a new phase in its international expansion strategy and strengthens the Group’s growth ambitions with state-of-the-art manufacturing and innovation capabilities in China.

In a market where Bel aims to take a leadership position in the next few years, Bel announced the acquisition of 70 percent of Shandong Junjun Cheese. Through this deal, Bel will gain the means to achieve and accelerate its leadership ambitions in the fast-growing Chinese market, which expects double-digit annual growth in the next four years.

Leaderboard of Asia Food Journal

Shandong Junjun Cheese is based in North-Eastern China – the fourth-largest milk-producing area nationwide – and primarily operates as a co-manufacturer with strong financial, industrial, and R&D capabilities. Founded in 2017, its portfolio of products is comprised of an extensive range of cheese which has achieved over a 100 percent annual growth since 2018. Bel’s acquisition also includes the required authorizations and licenses to operate Shandong Junjun Cheese’s factory.

Bel Group CEO Cécile Béliot said: “With the acquisition of a majority stake in Shandong Junjun Cheese, we are pursuing our growth strategy by expanding our product portfolio and strengthening our manufacturing footprint. Our will to accelerate in new territories is at the heart of our growth strategy, as well as our re-balancing around the dairy, fruit, and plant-based segments of healthy snacking. We have chosen Shandong Junjun Cheese, a company with huge industrial capabilities and innovation potential. This will enable us to increase our scale in the Chinese market and compete for leadership. We warmly welcome the more than 300 Shandong Junjun Cheese employees to the Bel Group and look forward to successfully developing our position together.”  

Shandong Junjun Cheese founder, Mr. Zhao Lu complemented: “Partnering with Bel immediately appealed to us as a win-win approach, with a culture close to ours and strong synergies. With over 150 years of experience in Cheese, Bel will enable the further development of Shandong Junjun Cheese by strengthening R&D and production capabilities. Meanwhile, our company will help accelerate the deployment of Bel branded products in China through its state-of-the-art R&D and production facilities, supported by a strong team of experts and entrepreneurs.”

Visited 1 times, 1 visit(s) today

Other Topics: Bel Group, Cheese, Ingredients, Merger, Shandong Junjun Cheese

Related Articles

  • CP Bologna with Chilli

    Courtesy of CP Foods

    CP Foods unveils Thailand’s first net-zero food product with Sustainovation – “CP Bologna with Chilli”
  • sustainable sourcing

    Courtesy of Kerry Group

    Beverage solutions brand DaVinci Gourmet drives sustainable sourcing with move to Rainforest Alliance Certified cocoa
  • Fi Asia Thailand 2025

    Courtesy of Fi Asia Thailand

    Fi Asia Thailand 2025 registration opens: Asia’s premier international event for food ingredients returns to Bangkok alongside Vitafoods Asia 
  • cellular agriculture in Asia

    Courtesy of APAC-SCA

    Clearing the bottlenecks: What it will take to scale cellular agriculture in Asia 
  • ModulaSENSE

    Courtesy of dsm-firmenich

    dsm-firmenich launches new ModulaSENSE® maskers: unlocking the full potential of Vertis™ CanolaPRO® in ready-to-mix drinks and protein bars
  • Immersive Experience Hub

    Courtesy of IFF

    IFF expands innovation center in Singapore with new immersive experience hub 
Leaderboard of Asia Food Journal

Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • Restaurant Asia 2025Restaurant Asia 2025: F&B industry gathers at… Co-organised by the Restaurant Association of Singapore (RAS) and IEG…
  • Immersive Experience HubIFF expands innovation center in Singapore with new… Immersive Hub to accelerate innovation, deepen customer collaboration, and strengthen…
  • ModulaSENSEdsm-firmenich launches new ModulaSENSE® maskers:… dsm-firmenich, a leading innovator in nutrition, health, and beauty, today…
  • precision fermentationADM and Asahi Group sign exclusive distribution… ADM (NYSE: ADM), a global leader in innovative solutions from…
  • Inspection technologyTethered caps: KHS optimizes its inspection… Tethered caps have been mandatory for all non-returnable PET bottles…
  • greatviewGreatview operates aseptic carton packaging facility… Greatview, a leading global supplier of aseptic carton packaging solutions,…
  • cellular agriculture in AsiaClearing the bottlenecks: What it will take to scale… The future of protein is no longer theoretical—it's being cultivated…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.