• State-of-the-art innovation centre is designed by Tetra Pak in partnership with DenEast, the contract manufacturing services provider for food and beverage brands.
• Bloom. facilitates the innovation process for brands of all sizes, from ideas to tangible concepts, from small-scale market testing to mid, large, and mass production.
• All can be done under one roof without the need for equipment investment.

Bloom., the country’s first-ever global innovation centre for the food and beverage industry is set to revolutionise the industry through its innovative and cost-efficient product creation model.

The inauguration ceremony was attended by the Ambassador of Sweden to Vietnam Ms. Ann Måwe, Mr. Pham Hong Quat, General Director of the National Agency for Technology Entrepreneurship and Commercialisation as well as senior leaders from renowned food & beverage companies in Vietnam.

“The Bloom innovation centre signifies our long-term commitment to Vietnam, contributing to the nation’s innovation and transformation targets as well as unlocking the immense potential of the local food and beverage industry,” said Eliseo Barcas – Managing Director of Tetra Pak Vietnam.

Bloom. is designed to offer food and beverage (F&B) brands an accelerated route for converting their ideas into tangible concepts and facilitating small-scale production for market testing, seamlessly transitioning to mid, large, and mass production.

“Innovation is crucial for F&B brands to stay ahead in a rapidly evolving market with growing demands for nutritious, healthy, and sustainable products. It is not easy for F&B players to do this in the needed speed and cost efficiently,” said Johan Boden – CEO of DenEast Vietnam. “Smaller brands require more expertise and investment for large-scale equipment while established brands face production disruptions and lack dedicated facility for micro innovation.”

Leveraging on Tetra Pak’s cutting-edge technology and end-to-end expertise, coupled with DenEast’s manufacturing capabilities, Bloom can effectively tackle these challenges for brands of all sizes. It offers remarkable flexibility, efficiency, shortened time-to-market, and eliminates the need for equipment investment, all conveniently located in one place.

The innovation centre can cater to the needs of food and beverage brands not just in Vietnam but across the region and other parts of the world.

“With Bloom, our ambition is to drastically shorten product creation cycles, reducing them from years to months. Here you can have your new product in small batches faster than ever before,” said Eliseo. “One of the key advantages of using Bloom’s services is that you can bring your innovation to market at an extraordinary pace without the need to making significant financial investment in equipment.” Bloom. is currently open for enquiries via [email protected].

ABOUT BLOOM.

Bloom., is the ultimate innovation platform for food and beverage brands. Developed by Tetra Pak and DenEast, it is aimed to revolutionize the industry with cost-efficient innovation. Incubate and accelerate new concepts using best practices, while flexible technology allows seamless scaling from trials to full production without the need for equipment investment. Break free from limitations with remote trials, accessible anywhere.

Join the journey of innovation with Bloom., to unlock your business potential. It’s time to embrace the power of Bloom. More information about Bloom. is available at https://www.tetrapak.com/en-vn/campaigns/bloom. 

ABOUT DENEAST

DenEast is a dedicated contract manufacturer specializing in aseptic beverage solutions for brand owners in Vietnam, Southeast Asia, and other selected export markets. Established in 2017, our state-of-the-art manufacturing facility is located outside Ho Chi Minh City in the South of Vietnam and has the capacity to produce 150 million litres of products annually. Our team of 200 experienced professionals, with expertise gained at renowned multinational corporations, prioritizes quality, food safety, and environmental sustainability. Our versatile capabilities are designed to support the growth of both start-ups and established brands, empowering them to expand their businesses successfully.

More information about DenEast is available at www.deneast.com. 

ABOUT TETRA PAK

Tetra Pak is a world-leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative, and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With more than 25,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business. Our promise, “PROTECTS WHAT’S GOOD™,” reflects our vision to commit to making food safe and available everywhere. More information about Tetra Pak is available at www.tetrapak.com.