Asia Food Journal

Suntop celebrates back to school with connected packaging mega prize giveaway 

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Today, Coro’s fruit juice brand Suntop, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new connected packaging experience to kick off the back-to-school season with fun prizes and rewards for its new 'Mega Back to School 2025' campaign.  The campaign aims to develop a fun, engaging instant win experience that drives sales and expands Suntop's reach to include Gen Z consumers. The promotion, in partnership with the popular anime One Piece, … [Read more...] about Suntop celebrates back to school with connected packaging mega prize giveaway 

Arla Foods Ingredients showcases protein juice drink solutions for South America

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High-quality whey proteins spotlighted at Softdrinks Tech Arla Foods Ingredients is demonstrating how South American brands can use its Lacprodan® and Nutrilac® ProteinBoost whey proteins to create protein-enriched, ready-to-drink juice-style beverages. The South American functional beverages market is expected to achieve a CAGR of 8.75% between 2025 and 2030. Health trends are driving consumer demand for drinks with additional wellness benefits as well as great taste.1 This is reflected … [Read more...] about Arla Foods Ingredients showcases protein juice drink solutions for South America

At Host 2025, the world of coffee goes “Beyond the Cup”

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The new project Beyond the Cup makes its debut, while the prestigious World Barista Championship chooses Host 2025 for its long-awaited return to Milan, and SIC confirms its role as the global benchmark for the entire coffee industry. From rare single origins to specialty coffees served with mixology-inspired techniques, from fast-growing global chains to artisan micro-roasteries of excellence, and right through to research on new cultivars capable of withstanding climate change. The coffee … [Read more...] about At Host 2025, the world of coffee goes “Beyond the Cup”