Tiger® marks new era with its biggest cash giveaway, offering three grand prizes of $88,888 and ten prizes of $8,888, with the purchase Tiger® or Tiger Crystal quart bottles at select coffee shops, hawker centres and Chinese restaurants. Tiger Beer marks an exciting new chapter with its refreshed look, reflecting progress and innovation while staying true to its roots and embracing the future. Born on the streets of Singapore, Tiger® has deep roots in the community. To usher in … [Read more...] about TIGER® unveils ‘Huat in the Heartlands’ contest offering $880,880 worth of cash prizes
Beverages
The rise of soju: Beyond the green bottle
Words by Julia Mellor, Founder of The Sool Company If you have ever been to Korean barbecue or found yourself binge-watching the latest Korean drama, you have likely come across soju. Korea’s most iconic alcoholic spirit has been enjoying plenty of growth and attention in recent years, but arguably soju is as misunderstood as it is popular. Although ubiquitously recognized by its green bottle packaging, the category of soju is far more complex and diverse than its global … [Read more...] about The rise of soju: Beyond the green bottle
Diageo unveils the YunTuo Single Malt Whisky Distillery in China
Diageo, the world’s leading whisky producer, and premium beverage alcohol company, today unveiled the YunTuo 云拓Single Malt Whisky Distillery in Eryuan County, Yunnan Province, opening an exciting new chapter for Chinese whisky and further cementing Diageo’s position as a whisky leader in China. With an investment of US$120 million (RMB 800 million) that will span nine years, the YunTuo云拓Single Malt Whisky Distillery is Diageo’s first whisky production site in China and represents the Group’s … [Read more...] about Diageo unveils the YunTuo Single Malt Whisky Distillery in China
