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Chang Beer launches smooth and silky Cold Brew Lager in Singapore  

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Chang Beer launches smooth and silky Cold Brew Lager in Singapore  

March 1, 2024 by Asia Food Journal

Cold Brew Lager

Courtesy of Chang Beer

The brand reinvigorates the city with an authentic taste of Thailand.

Chang Beer is geared up to add a dash of quality malts to 2024 with the timely launch of their Chang Cold Brew Lager and the resurgence of their intensely flavourful Chang Espresso Lager. The Thai brand continues its commitment to delivering natural, easy-to-drink brews, which are made available to the public from 27 February 2024, ahead of the Songkran Festival Celebrations for the Thai New Year in April 2024.   

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Chang Cold Brew Lager

Chang Cold Brew makes its way to Singapore’s shores this February, bringing the essence of authentic Thailand to the city. Officially launched in 2019 in Thailand as part of a run-up to Chang’s 25th Anniversary celebrations, the mass premium beer adopts a cold filtration process, where the beer is filtered at sub-zero temperatures. Encapsulating a depth of flavour through this method, Chang Cold Brew retains its signature satin smooth taste derived from being made from 100 percent premium malt, with a crisp finish on the palate. Bottled at 4.8 percent ABV, the beer is presented in bold gold and green packaging embellished with a customised logo to mark Chang’s 25 years of excellent brewing. 

To spotlight how the notes of the beer impeccably intertwine with the taste of Thailand, Chang Cold Brew is teaming up with the Thai restaurant Folks Collective to create unique lunch and pairing menus. Folks Collective, purveyors of the modern representation of this beloved cuisine in the heart of Singapore’s Central Business District, share four different Lunch Sets ($10.90++ each), available from 27 February to 30 April 2024, with an option for guests to invigorate their meals with a Chang Cold Brew at a $5 top-up. Bask in an unforgettable lunch affair as the flavours of Chang Cold Brew marries impeccably with the traditional Thai ingredients in the lunch set, including Papaya Salad, Seafood TomYum, Green Curry, and Grilled Mooping. 

Folks Collective and Chang Cold Brew further strengthened their partnership with a special Pairing Menu ($15++), available till 30 April 2024. Immerse in the spirit of celebrations and indulge in a can of Chang Cold Brew with a Thai appetiser side, including Thai Prawn Cakes, Thai Fish Cakes, Grilled Mooping, Crispy Pork Belly, and Folks Collective’s signature Pork Belly. 

To coincide with the joyous Songkran festival, guests dining at Folks Collective can catch a glimpse of the limited Chang Beer branded tuk-tuk at the restaurant’s entrance. The iconic automotive of Thailand is decked in the beer brand’s vibrant colours, offering patrons a stellar photo opportunity from 27 February to 30 April 2024. 

Chang Espresso Lager

With prominent aromas of roasted Arabica-Robusta coffee beans,  Chang Espresso Lager embodies the true essence of Southeast Asia and is made with premium and sustainably sourced coffee from Thailand, Laos, and Vietnam. The result is a full-bodied, one-of-a-kind Asian Blend lager, piquant with mild bitterness and a roasted finish. Since its launch in 2019, this exemplary lager has been acclaimed with 13 medals from leading beverage institutions globally, including gold medals for its exceptional taste from Australia, Belgium and at the World Beer Awards in England. 

Chang Espresso Promotions

Throughout the month of March, Chang will be gifting a complimentary Chang-branded cooler bag for every purchase of four cans of Chang Espresso Lager.  

Moving into the month of April and coinciding with the vibrantly joyous Songkran festival, Chang will launch a complimentary Chang Espresso Lager Coffee Tumbler, gifted with every purchase of six cans of Chang Espresso Lager.  

Both the cooler bag and coffee-tumbler promotions are available on a first-come first-serve basis, limited to quantity, and are exclusive only to Thai Supermarket at Aperia Mall. The Chang Espresso Lager is sold at a special rate of $4.20 at Thai Supermarket. 

Chang Cold Brew will be exclusively sold at Thai Supermarket Singapore at a special rate of $4.20 per can, while Chang Espresso Lager can also be found in major supermarket retailers like NTUC Fairprice and Sheng Siong and e-commerce channels like Lazada’s Redmart. 

Other Topics: beverages, Chang Beer, Cold Brew Lager, Ingredients

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