Expat. Roasters is thrilled to announce the launch of Incography 2024, an Indonesian coffee photography competition designed to celebrate the love for coffee through the eyes of photography enthusiasts. Open to all photography lovers aged 18 and above, Incography 2024 is free to enter and offers participants the chance to showcase their skills and passion for coffee. The competition will be judged by renowned Indonesian photographer Rio Motret, and winners will receive prizes worth over IDR 50 million.
Participants can enter the competition in two main categories: Professional (using professional cameras) and Amateur (using mobile phones). Each of these categories has two sub-categories: Expat. Roasters in Focus and General Coffee Capture, all under the theme “A Photographic Ode to Indonesia’s Rich Coffee Culture.” Whether it’s the hustle and bustle of busy cafes or the tranquility of peaceful mornings, every photo is an opportunity to transport viewers into the world of aroma, taste, and community.
“At Expat. Roasters, we believe that coffee is more than just a drink—it’s a story, a tradition, and a community,” said Shae Macnamara, CEO and Founder of Expat. Roasters. “Through Incography 2024, we want to inspire and educate individuals to appreciate Indonesia’s vibrant coffee culture while giving them a platform to express their creativity.”
The competition is a call to action for photography enthusiasts to capture the essence of Indonesia’s coffee culture, with the goal of connecting coffee lovers everywhere.
“Photography allows us to freeze moments in time and tell stories that resonate with people,” said Rio Motret, a distinguished Indonesian photographer and the judge for Incography 2024.
“I’m excited to see how participants will creatively interpret Indonesia’s rich coffee culture through their lenses.”
To join Incography 2024 by Expat. Roasters, participants must register at https://expatroasters.com/pages/incography2024 starting from 19 August 2024. Once registered, they can upload their entries on their respective Instagram accounts and do a collaboration post with @incography, tagging @expatroasters and using the hashtags #incography2024, #expatshutter, and #photocompetition2024. While participants can submit unlimited photos, all works must be original, and each photograph will be judged individually.
The selected finalists will be announced on 1 October 2024, and will be required to submit their photos by 3 October 2024. The competition will culminate with the announcement of the winners during a photography talk show led by Rio Motret at Expat. Roasters Darmahusada, Surabaya, on 12 October 2024. The winners will receive grand prizes, including cash, vouchers, certificates, and merchandise valued at over 50 million Rupiah.
Incography 2024 by Expat. Roasters is supported by a stellar lineup of sponsors and media partners, including OATSIDE, MiiR, Nobo, Narasi, Komunitas Narasi, Wmnlyfe, Harian Disway, Tempo.co, Liputan 6, Fimela, Era.id, Ketik, dan Komunitas Fotografi Indonesia.
Don’t miss your chance to be a part of this unique celebration of coffee and photography!
About Expat. Roasters
Expat. Roasters is a leading specialty coffee roastery and café chain dedicated to sourcing and roasting the finest coffee beans from around the world. With a passion for craftsmanship and a commitment to delivering outstanding coffee experiences, Expat. Roasters has established itself as a prominent player in Indonesia’s thriving coffee industry. The company wholesales across Indonesia and operates stores in Bali, Surabaya, and Jakarta.
