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FrieslandCampina Ingredients showcases advanced nutrition solutions for APAC’s changing consumer health needs at Vitafoods Asia 2024

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FrieslandCampina Ingredients showcases advanced nutrition solutions for APAC’s changing consumer health needs at Vitafoods Asia 2024

August 28, 2024 by Cath Isabedra

biotis DHA flex powders

Courtesy of FrieslandCampina Ingredients

FrieslandCampina Ingredients to showcase innovations supporting holistic health, including cognition, gut health, and muscle & mobility, addressing growing APAC consumer demand for multifunctional health benefits 

FrieslandCampina Ingredients, a global leader in protein and prebiotics, will return to toVitafoods Asia (September 18 – 20) in Bangkok, Thailand, with new, highly nutritious, and sustainable ingredients and concepts designed to inspire nutrition brands. At booth A31, attendees will explore innovations in speciality nutrition, including microencapsulated omega-3 powders, fermented and clear proteins, and highly concentrated prebiotics. 

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Pioneering plant-based omega-3s to bridge APAC’s nutritional gap 

Docosahexaenoic acid (DHA), an essential omega-3 fatty acid, provides multifaceted benefits including supporting brain, eye and cardiovascular health, as well as exercise recovery.1,2,3,4 Despite these key health benefits, intake remains low in many APAC countries, including India and Australia.5 To address this nutritional gap, FrieslandCampina Ingredients is launching its brand-new, algae-based, microencapsulated Biotis® DHA Flex Powders in Asia at Vitafoods Asia 2024. The range includes Biotis® DHA FlexP 15 with a 15 percent DHA load for vegan formulations and Biotis® DHA FlexP 20 with a 20 percent DHA load for vegetarian applications. Both ingredients are encapsulated in a powder matrix, which protects the DHA from oxidation and ensures a superior sensory profile with no ‘fishy’ taste or odour.   

These new DHA powders join the Biotis® portfolio, which also includes Biotis® Lactoferrin for natural immune support and Biotis® GOS-OP High Purity, a concentrated gut health prebiotic, effective at dosages as low as ≤2 grams.  Attendees at the show can discover how to leverage the full Biotis® portfolio to create next-generation supplements.  

Visitors interested in learning more about the Biotis® DHA Flex Powders are invited to join Sophie Zillinger Molenaar, Global Marketing Lead Biotis®, during her talk “Master the art of omega-3 formulation with Biotis® DHA Flex Powders” on 19th September at 1:30 pm (ICT) in the New Ingredients Theatre. For further insights into this innovative range, participants can also visit the New Product Zone or participate in the Brain & Cognition Innovation Tour scheduled on 19th September at 2.30 pm (ICT). 

Innovative solutions for holistic sports nutrition 

The sports nutrition market in APAC is evolving, with consumers seeking multifunctional benefits beyond traditional protein supplementation. FrieslandCampina Ingredients is addressing this with solutions to support athletic performance, recovery, and overall well-being. 

To target the gut-muscle axis, FrieslandCampina Ingredients will showcase Biotis® Fermentis. This novel solution combines whey protein, prebiotic galacto-oligosaccharides (Biotis® GOS), and probiotic cultures by fermenting them together. The result is a unique solution that delivers holistic benefits by nurturing the gut.

At Vitafoods Asia, FrieslandCampina Ingredients will present a variety of product concepts, including stick packs, ready-to-mix applications, and a new ready-to-drink (RTD) beverage using Biotis® Fermentis designed to support gut and muscle health while offering perceived improvements in mood and energy levels.6 Alongside this, the company will showcase Nutri Whey™ Isolate Clear, a pure whey protein that can create crystal-clear, protein-enriched drinks to cater to the growing demand for functional beverages in APAC,7 where 81 percent of consumers associate protein with supporting an active lifestyle.8 Nutri Whey™ Isolate Clear enables innovative applications like clear protein waters, shots, and gels, so brands can meet consumer format preferences.  

Vicky Davies, Global Marketing Director, Performance, Active and Medical Nutrition at FrieslandCampina Ingredients, says: “Performance and active nutrition are driving progress in the APAC nutrition market. Our latest ingredients and innovations reflect this dynamism, supporting brands to create functional foods, drinks, and supplements that go beyond traditional sports nutrition. 

“I’m particularly proud that we’re bringing our new Biotis® DHA Flex Powders to the Asian market at this year’s show. This new range of DHA powders will help nutrition brands tackle common consumer barriers to adequate omega-3 consumption including taste and plant-based positioning. These latest innovations embody our commitment to holistic health by supporting brain, eyes and heart health and helping consumers get the most out of life, always.” 

Tjalling Bekker, Sales Director, Asia-Pacific at FrieslandCampina Ingredients, adds: ” The APAC market continues to be a key region for FrieslandCampina Ingredients. We’re seeing increasing demand for nutritional solutions that support multiple health benefits simultaneously, from brain function to gut health and athletic performance. Our latest innovations are designed to meet these needs, offering brands the flexibility to create stand-out products in this vibrant market. We look forward to connecting with our customers, distribution partners, and new prospects to explore how we can team up to advance the future of industry.”

Visitors to Vitafoods Asia 2024 can find out more about FrieslandCampina Ingredients’ range of solutions by registering here and visiting booth A31.  

1 D Sherzai et al., A Systematic Review of Omega-3 Fatty Acid Consumption and Cognitive Outcomes in Neurodevelopment. Am J Lifestyle Med., 17(5), 649-685.

2 Stonehouse et al., 2013. DHA supplementation improved both memory and reaction time in healthy young adults: A randomized controlled trial. American Journal of Clinical Nutrition, 97(5),1134-1143

3 Innes, J.K.; Calder, P.C. The differential effects of eicosapentaenoic acid and docosahexaenoic acid on cardiometabolic risk factors, A systematic review. Int. J. Mol. Sci. 2018, 19, 532.

4 Tomczyk et al., 2023. Athletes Can Benefit from Increased Intake of EPA and DHA—Evaluating the Evidence. Nutrients, 15, 4925 https:// doi.org/10.3390/nu15234925

5 Schuchardt, J.P., et al. (2024). Omega-3 world map: 2024 update. Progress in Lipid Research. Omega-3 world map: 2024 update – ScienceDirect

6 FrieslandCampina Ingredients, internal consumer research in collaboration with MMR Research, 2023

7 Cong, Lei & Bremer, Phil & Mirosa, Miranda. (2020). Functional Beverages in Selected Countries of Asia Pacific Region: A Review. Beverages. 6. 21. 10.3390/beverages6020021. 

8 FMCG Gurus, Protein Global Report, 2022 

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