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From concept to icon: Gentlebrand transforms beverage packaging at drinktec 2025 

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From concept to icon: Gentlebrand transforms beverage packaging at drinktec 2025 

July 17, 2025 by Asia Food Journal

Gentlebrand at drinktec 2025

Courtesy of Gentlebrand

Gentlebrand, a Sidel company, will be showcasing its latest packaging designs from lightweight, wine-friendly PET bottles to premium packaging for glass and cans at drinktec 2025 (Hall C5, Booth 627). 

drinktec 2025, is the leading international event for innovation in the beverage industry, taking place from 15-19 September at Messe München, Germany.

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Future-forward packaging  

At the show, Gentlebrand will offer a preview of its latest collaborations with Argea, Toshmineralsuv, ROSAE, and Zelda Smartweight Water. 

Highlights include Brilla Still, a premium wine bottle for Argea that blends Italian elegance with modern design; a sleek new PET format for Tashkentskaya mineral water that reflects 70 years of heritage and purity, and ROSAE, an innovative PET wine bottle, combining lightweight packaging with timeless beauty.

Each project showcases Gentlebrand’s ability to fuse tradition with innovation in visually striking ways. Thanks to strategic partnerships, Gentlebrand offers an integrated approach that combines design, prototyping, and production, delivering customised, functional solutions aligned with market evolution. 

Achievable, aspirational design 

At Gentlebrand, every concept is designed to be achievable, production-efficient, and distinctive. Whether it’s a limited edition, a premium pack, or an unconventional bottle, Gentlebrand guides brands in creating high-impact solutions ready to take on global markets.

Stop by the Gentlebrand booth for a first look at the future of packaging design—and to receive an exclusive gift. Visitors can also attend the event as Gentlebrand’s guests, with free tickets available upon request.  

Attending drinktec 2025 

Through Gentlebrand’s parent company, Sidel, register for a complimentary drinktec ticket, pre-book interviews with key spokespeople, and a bespoke stand tour in advance here. 

About Gentlebrand  

Gentlebrand, a Sidel company, is a strategic branding and packaging design agency dedicated to helping businesses build meaningful connections through distinctive design and sustainable solutions.  

Combining deep consumer insight with creative expertise, Gentlebrand delivers end-to-end branding experiences that stand out on the shelf and resonate with consumers. From brand strategy to packaging innovation, the agency partners with clients to shape compelling, purpose-driven identities. 

Learn more at www.gentlebrand.com.  

Other Topics: drinktec 2025, Gentlebrand, Packaging, Sidel, sustainability, sustainable packaging

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