Gentlebrand Design Agency’s latest project is the result of a creative partnership with Argea – a group of leading Italian wine producers who have come together to represent and promote the country’s outstanding wine-growing heritage. Known for combining tradition with forward-thinking vision, Argea turned to Gentlebrand to help expand its product range through bold, distinctive design.

Brilla Still was developed as part of Argea’s ambition to evolve one of its existing sparkling wines. The goal was not only to refresh the look of the bottle but to reimagine its character, elevating it into a product that reflects both elegance and modern Italian style.

Innovation

The starting point for the project was the redesign of an existing bottle, transforming both its shape and label. Argea wanted to maintain a sense of continuity with the original product while giving it a fresh and sophisticated update.

Gentlebrand responded with an entirely new bottle concept that stays true to the spirit of the original, while offering a more refined and memorable visual identity. The result is a modern, original design that enhances shelf appeal and delivers a clear sense of purpose. 

Luxurious and unique

Inspired by the softness and elegance of cashmere, Gentlebrand created a bottle that looks and feels luxurious. Its form is wrapped in gently embossed, flowing lines, almost like fabric draped over a fine silhouette, and in turn, creating a visual experience. 

This visual concept resulted in Brilla Still – a premium wine bottle designed for three exceptional wines: Pinot Noir, Pinot Grigio Rosé, and Pinot Grigio. The elegant curves and fabric-inspired contours make the bottle instantly recognisable and emotionally engaging.

High-quality

Every element of the bottle’s design reinforces its premium status. The distinctive shape breaks the mould by incorporating sinuous lines that are both modern and reminiscent of Italian Baroque elegance. 

Attention to detail continues throughout the labelling: a diamond motif enhances the overall design and reflects the quality of the product inside. The result is a bottle that not only contains exceptional wine but is itself an expression of high-quality craftsmanship and Italian style.

About Gentlebrand

Gentlebrand is a strategic branding and packaging design agency dedicated to helping businesses build meaningful connections through distinctive design and sustainable solutions. Combining deep consumer insight with creative expertise, Gentlebrand delivers end-to-end branding experiences that stand out on the shelf and resonate with consumers. From brand strategy to packaging innovation, the agency partners with clients to shape compelling, purpose-driven identities. Learn more at www.gentlebrand.com.