In a bid to further improve its line of eco-friendly flexible packaging, Glenroy Inc. has submitted its TruRenu stand-up pouches for assessment at Trex Company’s recycling initiative. This particular product passed Stage 1 of the testing process, which found that its virgin packaging material is made of polyethlene (PE) plastic. It also meets Trex’ general recycling standards.

“Qualifying for the NexTrex program adds both perceived and tangible value to our flexible packaging that our brand partners can then pass on to consumers,” said Evan Arnold, vice president of business development for Glenroy, Inc. “We are confident that this affiliation and certification will drive consumer participation in recycling and have a positive impact on reducing plastic waste – one pouch at a time.”

The NexTrex® Recycling Program utilises qualified PE film materials to add to the Trex’ composite decking. Trex is one of the largest recycling companies in North America, sourcing and collecting as much as 850 million pounds of PE waste and reclaimed wood scrap annually from partner grocery stores and retailers.

This recycling initiative involves 3 stages of testing: checking for package/film recyclability, risk/impact of product contamination and effect of lookalike package contamination. For the last phase, 75% of the majority of competitive packaging in the market must also be made of PE to avoid confusion with non-recyclable materials.

Once a product passes the tests, these will be authorized to use the NexTrex® Recycled Packaging Label.

“Highlighting NexTrex certification on product packaging allows brands to inform consumers about how to easily and responsibly dispose of packaging material, while also promoting their commitment to sustainability,” explained Dave Heglas, senior director of supply chain excellence for Trex Company. “With the NexTrex label, consumers know exactly where their recycled plastic is headed and that it will one day find new life as a beautiful Trex deck.”