US expansion brings year two milestone for Grobrix following success in Asia

SINGAPORE, 16 May 2024 – Homegrown urban farming company, Grobrix, and US-based premier urban farming company, Green City Growers, announced today a strategic partnership aimed at expanding their urban farming footprint in North America. This also marks Grobrix’s entry into the North American market through an exclusive distributorship arrangement.

For Green City Growers the partnership secures its first strategic partner in Asia. Green City Growers currently services over 250 urban farms at offices, schools, healthcare and more. The new partnership will allow both companies to leverage expertise and propel joint expansion efforts, with the collective goal of inspiring urban communities around the world to live self-sufficient, happier, and healthier lives.

Grobrix Founder Mathew Howe shares, “My team and I are thrilled to partner with Green City Growers, who are already well-known for their work at iconic venues like Boston’s Fenway Park and more. With nearly two decades of experience in the market, they bring invaluable insights into clients’ needs to the table.

This represents a great opportunity for us to introduce our unique, tech- and community-driven solutions to an existing network in North America and through hands on education and advocacy, we aim to rekindle the bond between people, their food, and the earth, building healthier, more connected communities and a platform for a more resilient food system.”

Christopher Grallert, President of Green City Growers shared, “We are delighted to welcome Grobrix’s innovative urban farming solution to our portfolio. We have travelled the world to find the best of the best, the most ingenious and elegant urban farming expansions to add to the services we offer to our clients and partners. And we have found it in Grobrix. Grobrix has brought its sustainable way of growing and eating food to many urban communities in Singapore and Malaysia, and we are absolutely certain that our US based customers will be thrilled to add it to their urban farming options.”

In a span of just two years, Grobrix has grown quarterly revenue by over 500 percent, driven by the company’s transition from a business-to-consumer service to a business-to-business model. The expansion into the US further solidifies Grobrix’s commitment to promoting urban farming as a way of reconnecting people with the source of their food on a global scale.

The benefits of farming with Grobrix are multi-faceted. Not only is it a viable solution to food security, reducing food miles and food waste, the end product is packaging-free, pesticide-free, and more nutrient-dense than vegetation found on supermarket shelves. Each commercial partnership with Grobrix yields an average of 500 lbs of produce, potentially saving more than 500 gallons of water, up to 275 lbs in food waste, and 2,500 single-use plastic wrappers over a one-year period.

Many are also harnessing the power of urban farming to meet their sustainability goals as well as using Grobrix as a tool to drive employee engagement through its sustainable lens. Blue-chip corporations such as CBRE, Sodexo, Nestle and Johnson & Johnson, hospitality leaders like W Hotels and Marina Bay Sands, and even schools are re-establishing their connection with food sources by hosting regular harvesting sessions, farm-to-table lunches, and employee farming and harvesting hours.

Grobrix 2.0, the next-gen iteration of its patented growing system, will introduce an advanced IoT and cloud-based technology solution, including a mobile application enabling data collection, control, and remote monitoring of your Grobrix farm wall from anywhere in the world. By leveraging sensor data gathered through multiple touchpoints, Grobrix aims to further improve the quality of their produce and provide a more engaging user experience to customers.

Lim Seow Hui, Director, Americas, Enterprise Singapore (EnterpriseSG) shared, “We are pleased to support Grobrix in bringing their innovative solutions to meet the rising urban farming demand in the hypercompetitive US market. This expansion will enable the company to scale and offer their innovative products to markets globally. EnterpriseSG continues to assist Singapore companies in navigating market conditions and establishing partnerships in the US.”

Since their launch, Grobrix has built a presence in more than 70 commercial locations across Singapore and Kuala Lumpur, with ambitious plans to triple its urban farming footprint in 2024, building on its current success in Singapore and Malaysia while expanding into North America.

For more information, please visit https://grobrix.com.

About Grobrix

Grobrix is the world’s first patented modular, edible, soilless green wall that allows you to grow your own food cleanly & efficiently indoors. The brand is on a mission to prove how growing food together can help us grow as humans. Through education, advocacy, and sustainable practices, Grobrix wants to rekindle the bond between people, their food, and the earth, building healthier, more connected communities and a platform for a more resilient food system.

About Green City Growers

Established in 2008, Green City Growers is a leading force in the urban agriculture industry. Based in Somerville, Massachusetts, we’re a B Corporation driven by a mission beyond profits.

Beyond building and maintaining sustainable food systems, our dedicated team imparts gardening expertise to empower others. With over 20 farmers and a team of experienced educators, we support organisations in integrating urban farming into engaging, inspiring experiences.