Reese’s combined the iconic peanut butter cup with beloved Reese’s Puffs cereal for one ultimate Reese’s snack

HERSHEY, Pa., Sept. 29, 2022 /PRNewswire/ — True success is self-made, which is why Reese’s looked within for its latest collaboration. Introducing: Reese’s Big Cup Stuffed with Reese’s Puffs cereal.

The classic combination of peanut butter and chocolate collides with fan-favorite Reese’s Puffs cereal creating an absurdly unique Reese’s experience. It might be the most meta-mashup ever. Mic drop.

This is a life-changing fusion. The Reese’s Stuffed with Reese’s Puffs Cup will have heads spinning and mouths watering. Didn’t expect an even more chocolatey-and-peanut-butter version of your favorite chocolate and peanut butter snack? Well, guess what, it’s coming. We know what you’re thinking – Reese’s deserves a massive pat on the back.   

“Collaborations are quite popular, but what we are about to unleash is next level. We knew the ultimate mashup was already within Reese’s universe, so we made it happen,” said Henry Hancock, senior associate brand manager at Reese’s. “We’re taking chocolate and peanut butter fandom to a new stratosphere by adding Reese’s Puffs cereal to our Reese’s Big Cup.”

This epic mashup of Reese’s and Reese’s will create a Reese’s experience (and an explosion of chocolate and peanut butter) unlike ever before. Reese’s lovers’ minds will be blown when they discover another way to fuel Reese’s fanaticism. Reese’s has outdone itself.

Fans can grab the new Reese’s Big Cups Stuffed with Reese’s Puffs cereal nationwide starting in November.

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*Pricing is at the sole discretion of the retailer.

About The Hershey Company

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people, and enduring commitment to helping children succeed. Hershey has approximately 19,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 100 brand names in approximately 80 countries around the world that drive more than $8.9 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat®, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Pretzels.

For more than 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.