- From May 25 in Singapore, the food&beverage and equipment shows
- Cicero: “Singapore business hub: the world’s second port connected to 600 others in 123 countries on 6 continents”
From China to the Middle East. Having just successfully concluded the first edition of SIGEP China in Shenzhen, in partnership with Koelnmesse and held at the same time as Anufood China, from 25th May, the Italian Exhibition Group (IEG) will open the food&beverage and equipment shows in Singapore with IEG ASIA.
“With IEG ASIA, we are fully operational on the shows we acquired last February,” explains Corrado Peraboni, CEO of IEG. “We are aiming for results both on food&beverage and catering equipment and on jewellery, thanks to the expertise of our Sigep and Vicenzaoro trade shows, the strategic nature of the Singapore hub, and the prestigious scenario coordinated by the Singapore Tourism Board. With IEG ASIA, we will also favor the attendance of customers and the public from ASEAN countries at our events in Rimini and Vicenza, with business spin-offs in the respective territories.”
The Three Simultaneous Food Events in Singapore
Starting tomorrow and for three days, Cafe Asia, International Coffee & Tea Industry Expo, Sweet & Bakes Asia, and Restaurant Asia will be inaugurated at the Marina Bay Sands Expo & Convention Centre with 243 brands on display from 26 countries, followed by IEG’s Food & Beverage Division, led by group brand manager Flavia Morelli.
THE ASEAN Economy
“Located in the center of South-East Asia,” says Ilaria Cicero, CEO of IEG Asia Pte. Ltd., “Singapore is the main trading platform and the most important economic hub in the whole ASEAN region. Its port is the second largest in the world in terms of total shipping tonnage and is connected to over 600 other ports in 123 countries on 6 continents. Starting from this city-state, with its new company IEG ASIA, IEG aims to promote the business of Italian companies in this vast region so that they can export their products and their world-famous “Made in Italy” know-how all over the globe.”
“In the Group’s international expansion strategy of the last three years,” adds Francesco Santa, CEO of IEG Middle East, Dubai & international business development director IEG Group, “ASEAN represents one of the most interesting markets with about 600 million inhabitants and a GDP with one of the highest annual growth rates in the world. Singapore is the hub of the ASEAN area: that is precisely why we have acquired exhibition products in the historical sectors of IEG’s Food & Beverage and Gold & Jewelry trade shows. But the objective goes even further: we aim to develop new events in Thailand, Malaysia, Vietnam, Indonesia and the Philippines, covering the key ASEAN markets with our leading exhibitions.”