• Skip to main content
  • Skip to primary sidebar

Jolly Rancher Gummies Teams Up with Local Artists for Bold New Street Art-Inspired Packaging

Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share
Leaderboard of Asia Food Journal




Jolly Rancher Gummies Teams Up with Local Artists for Bold New Street Art-Inspired Packaging

May 2, 2023 by Asia Food Journal

jolly rancher gummies

Miami-inspired Jolly Rancher Gummies Packaging created by Joe Starkweather./Courtesy of The Hershey Company

This spring, the mouthwatering fruit flavors of Jolly Rancher Gummies are getting paired with their most vibrant look yet thanks to new, limited-edition packaging featuring designs from boundary-breaking street artists, including Danielle Mastrion from New York, Joe Starkweather from Miami and Evan Farrell (KidWiseman) from Los Angeles. Building on the brand’s continued appreciation for street art, the new designs update the aesthetic to kick off the sunny season in bold, eye-catching, and colorful ways.

Today, Jolly Rancher Gummies will also unveil murals in each of the artists’ cities (NYC, LA, and Miami) to bring the packaging to life and deliver a touch of playful, vibrant expression to local neighborhoods. An additional mural by Kid Wiseman will appear in Bentonville, AR, on June 2. Each lively, large-scale piece of art combines the artists’ unique creative approach, community culture, and Jolly Rancher Gummies’ vivid colors and classic characters. 

Leaderboard of Asia Food Journal

“These larger-than-life murals are bold and out of this world – a perfect representation of the Jolly Rancher brand,” said Danielle Ford, Brand manager, Jolly Rancher. “From packages to murals, seeing bold art inspired by Jolly Rancher Gummies is exciting. The murals and packaging are inspiring, colorful, and full of energy. We hope fans can pick up a bag at their local store and visit a mural near them.”

About the Boundary-Breaking Artists:

  • Danielle Mastrion (New York): Danielle Mastrion is a Brooklyn-born, New York City-based painter and muralist. Since 2012, her work has taken her all over the globe, with some of her most recent work appearing in her home neighborhood of Coney Island at the New York Aquarium and Luna Park. She works with an aerosol base and painted the New York Jolly Rancher mural using bold brand colors, pairing the Fruit Crew characters with her signature flower imagery.
  • Joe Starkweather (Miami): Florida-based Joe Starkweather has over 20 years of experience in mural painting using everything from traditional oil painting to aerosol can art. His mural design layers the iconic Fruit Crew on top of a bright split background of the beach and city skyline, all in a ’90s color scheme.
  • Evan Farrell (Los Angeles): Evan Farrell is an LA artist who started his career at an ad agency and now is the face of his own brand KidWiseman which aims to inspire young creatives through large-scale mural projects, art performances, apparel, and more. Kid Wiseman’s LA and Bentonville murals depict the Fruit Crew in a full Jolly Rancher world, bringing in his bold, colorful repeating shapes and patterns and his logo and emblematic brand mask.

The new limited-edition Jolly Rancher Gummies feature a mix of flavors, including green apple, blue raspberry, cherry, grape, and watermelon, now available in three distinct designs in 7oz and 13oz pouches at retailers nationwide.

Jolly Rancher partnered with Beautify Earth, a creative agency dedicated to connecting brands and local artists to transform public outdoor spaces through murals, packaging, and digital storytelling. Jolly Rancher worked with the agency to select the three talented street artists whose work is showcased on the limited-edition Jolly Rancher Gummies packaging and the large-scale murals.

Fans can visit www.hersheyland.com/jolly-rancher-gummies-artists to learn more about this program and head out to see the murals in NYC, Miami, and Los Angeles throughout the month of May and Bentonville in June. Tag @jollyrancher on social media and use #JollyRancherGummies to share the brightest moments at the eye-catching murals.

About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people, and enduring commitment to helping children succeed. Hershey has approximately 19,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 100 brand names in approximately 80 countries around the world that drive more than $8.9 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat®, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Pretzels. The Hershey Company sells Cadbury products under license from Cadbury UK Ltd.

For more than 125 years, Hershey has been committed to operating fairly, ethically, and sustainably.  Hershey founder, Milton Hershey, created the Milton Hershey School in 1909, and since then, the company has focused on helping children succeed.

To learn more visit, www.thehersheycompany.com

Other Topics: colorful packaging, Hershey, jolly rancher, Packaging

Related Articles

  • Alpro

    Courtesy of Appetite Creative

    Alpro launches superhero-inspired classic adventure connected packaging experience
  • Hauser Weinimport

    Courtesy of Sidel

    Hauser Weinimport’s pioneering aseptic PET packaging line from Sidel produces over 600 million bottles
  • Tetra Pak Egypt

    Courtesy of Tetra Pak

    Tetra Pak Egypt Area and Zulfa launch a €14 million Flagship Greenfield Project in Libya, introducing innovative processing and packaging solutions to the local market 
  • returnable PET and glass lines

    Courtesy of Sidel

    Grupo GEPP PepsiCo bottler boosts sustainability with returnable PET and glass lines by Sidel 
  • hyperion 906

    Courtesy of Meech International

    Meech launches 906 Hyperion 24V Power Supply Unit for food and drink manufacturing applications
  • IFTECH & Plasti&Pack Pakistan 2025

    Courtesy of IFTECH & Plasti&Pack Pakistan

    IFTECH & Plasti&Pack Pakistan 2025 break records and set new benchmarks for the region’s processing and packaging industries
Leaderboard of Asia Food Journal

Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • sustainable sourcingBeverage solutions brand DaVinci Gourmet drives… In a first among global food service beverage brands, DaVinci…
  • Fi Asia Thailand 2025Fi Asia Thailand 2025 registration opens:… Organisers expect a record-breaking showcase of ingredient innovations from 17-19…
  • Restaurant Asia 2025Restaurant Asia 2025: F&B industry gathers at… Co-organised by the Restaurant Association of Singapore (RAS) and IEG…
  • Immersive Experience HubIFF expands innovation center in Singapore with new… Immersive Hub to accelerate innovation, deepen customer collaboration, and strengthen…
  • greatviewGreatview operates aseptic carton packaging facility… Greatview, a leading global supplier of aseptic carton packaging solutions,…
  • Tetra Pak EgyptTetra Pak Egypt Area and Zulfa launch a €14 million… Tetra Pak Egypt Area, a global leader in food processing…
  • ModulaSENSEdsm-firmenich launches new ModulaSENSE® maskers:… dsm-firmenich, a leading innovator in nutrition, health, and beauty, today…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.