Homegrown brewery Lion Brewery Co is pleased to announce the launch of its limited-edition beer, Can’t Sea Straight, in collaboration with Seven Clean Seas. Seven Clean Seas is an ocean impact organisation specialising in ocean plastic waste removal. For every can or pint of Lion Brewery Co’s Can’t Sea Straight, 50g of plastic will be removed from our oceans via a Seven Clean Seas project. That’s the equivalent of 5 PET water bottles per can or pint sold.
The beer launches on 1 July 2023 with a launch party at Thirty Six Brewlab by Lion Brewery Co, and through sales, they hope to clear the ocean of between 400 to 500 kilograms of plastic waste. This is just in time for Plastic Free July, a global movement connecting millions worldwide in the shared pursuit of reducing plastic pollution.
The brew is described as being an aperitif for any time of the day, an easy ale showcasing unique hops masterfully blended to make for a refreshing pint. Through this collaboration, Lion Brewery Co hopes to illuminate our oceans’ plight and inspire others to do something about it. For the consumer, it all starts with that first sip.
“We are thrilled to be partnering with Seven Clean Seas for this initiative. Since our inception, Lion Brewery Co has always been committed to protecting the environment. Our sustainability practices are not perfect, but we continually try to be better. This collaboration is something that excites us and compliments our current ‘one keg, one tree’ program, where we plant a tree for every keg we sell in Singapore,” says Will Julius, co-founder of the local brewery.
Seven Clean Seas prioritises transparency and accountability in their efforts to remove plastic from the environment. To ensure the accuracy and validity of their plastic collection, third-party certifications such as Verra and Ocean-Bound Plastic Standards are required on all projects. Such organisations verify compliance with best practices, ensuring that efforts to remove plastic from the environment are accurately measured and reported, reflecting true figures.
Once collected from the environment, the plastic is cleaned and sorted before being transported to its final End-of-Life destination. While some of the plastic (PET, HDPE, and PP) can be recycled, this, unfortunately, makes up a minority of what is recovered, and the majority of the material is of extremely poor quality due to degradation and not suitable for recycling. The challenges with plastic circularity further underscore the importance of moving away from plastics wherever possible.
“Seven Clean Seas was founded in Singapore and has partnered with the likes of Marina Bay Sands, but this is the first collaboration of its kind in Southeast Asia. We are excited to partner with Lion Brewery Co, and we hope to spark discourse over the importance of removing plastics from our seas over a pint of Can’t Sea Straight. We are eager to build a community of individuals committed to challenging the status quo, getting involved, and cleaning the seas,” shares Tom Peacock-Nazil, Chief Executive Officer of Seven Clean Seas.
Can’t Sea Straight will be available on tap at Thirty Six Brewlab by Lion Brewery Co or on Lion Brewery Co’s website, while stocks last. Each pint is priced at S$13.20++ during happy hour and S$16.50++ outside of happy hour. Additionally, a case of 24 cans retails at S$120++ on Lion Brewery Co’s website.