Ahrensburg, Germany – A recent survey shows that more and more people are concerned about their mental health: 53  percent of respondents report anxiety, 33 percent struggle with fatigue and exhaustion, and 30 percent are affected by depression (Innova Trends Survey 2024). Awareness of the connection between nutrition and well-being is clearly reflected in the attitudes of consumers. Worldwide, 43 percent of them stated that they had started eating a healthy diet in 2023 to improve their mental or emotional well-being (Innova Lifestyles and Attitudes Survey 2023). More and more manufacturers of food supplements and functional beverages are picking up on this consumer behavior.

Minerals and vitamins for a powerful brain

Many micronutrients support mental and emotional well-being, cognitive performance, and sleep quality. Fortification with significant amounts of vitamins and minerals allows for the advertisement of these properties in the form of health claims under the Food Information Regulation (EU) No. 1169 / 2011. In addition, consumers are showing an increasing interest in other functional ingredients, such as nootropics and adaptogens, which contribute to improving cognitive performance and stress management.

“Numerous research results indicate that micronutrients in the form of dietary supplements can help reduce stress and anxiety and improve mood and sleep,” says Clarissa Burk, Product Manager at SternVitamin. “Our micronutrient premixes simplify the development of new end products that meet the growing consumer demand for solutions in these areas. They are guided by current nutritional and lifestyle trends and can be customized to our customers’ product parameters and production processes.”

Inspiration for the development of new products

An overview of which micronutrients and functional ingredients support mental well-being and cognitive performance can be found in the SternVitamin white paper “Healthy mood. Healthy mind. Healthy sleep.” In addition to consumer data and market trends, scientific background information provides valuable insights for the development of new products.

The premix solutions presented in the white paper are also informed by this knowledge and consist of blends of micronutrients and other functional ingredients tailored to various facets of mental health. These can be used in the production of various end products that meet the growing needs of consumers. For example, the SternMind premix solution for instant beverages supports mental health, reduces symptoms of mental stress, and promotes positive thinking. It contains a balanced blend of vitamins, minerals as well as L-theanine, and can be supplemented with other ingredients such as Rhodiola rosea and Panax ginseng.

Download the whitepaper here.

About SternVitamin

SternVitamin GmbH & Co KG in Ahrensburg near Hamburg offers full service in the field of micronutrient premixes. Depending on customer requirements, the company develops customized vitamin and mineral mixtures that can contain other functional ingredients such as amino acids and plant extracts. These micronutrient mixtures are suitable for fortifying foods, drinks, and food supplements. As a subsidiary of the independent, owner-managed Stern-Wywiol Gruppe, SternVitamin has access at all times to the entire expertise and modern application technology of its sister companies. Further information: https://sternvitamin.de/en/