CHICAGO – Capri Sun, the iconic brand kids and families have loved for generations, announced the roll-out of its original juice drink pouches with an average of 40 percent less sugar than the current product. Each single serving will now have, on average, 8g of total sugars and 5g of added sugars. All flavours will hit retailer shelves this August in new packaging, highlighting the reduction.
The Kraft Heinz Company, which licenses the Capri Sun brand in the U.S., Canada, and Puerto Rico, spent several years perfecting the reformulation to achieve a significant decrease in sugar while maintaining the iconic, delicious taste that earned Capri Sun the title of kids’ #1 favourite juice drink. Still with great taste kids love, the major unlock was using monk fruit concentrate, a natural sweetener that is gaining popularity in the food and beverage industry.
The move was driven by parents’ ever-increasing focus on reducing their kids’ sugar intake.
“Sugar, especially in the beverage category, is a major pain point for parents,” said Erica Watkins, Associate Brand Director for the Capri Sun brand at Kraft Heinz. “As a category leader and kids’ #1 favourite juice drink, it was critical that the renovation meet our brand’s size and scale without compromising either our iconic taste or our commitment to using all-natural ingredients.”
This is the largest renovation of Capri Sun that Kraft Heinz has implemented in its history. It also marks a major milestone for Kraft Heinz in its transformation journey to innovate across its portfolio and achieve one of its key ESG goals.
*This product, average 8g total sugars; leading regular juice drinks, 19g total sugars per 6fl oz serving.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the centre of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.