PATRÓN redefines prestige tequila with the launch of PATRÓN EL CIELO in Singapore.

PATRÓN Tequila, the world’s number one super-premium tequila*, is growing its prestige portfolio in Singapore with the launch of PATRÓN EL CIELO, the ultimate innovation in Silver tequila. PATRÓN EL CIELO is the first four-times distilled prestige tequila on the market, which unlocks the natural sweet flavours of agave, delivering an incomparable taste with a bright, fresh and radiantly smooth finish. Perfect to enjoy with friends sipped over ice with a slice of orange, PATRÓN EL CIELO is arriving in Singapore on 22 August 2024. 

To mark this special occasion, CÉ LA VI Singapore will host an exclusive launch event that promises to be an unforgettable celebration of this exquisite new addition to the PATRÓN family. The public celebration will commence at 10 PM, welcoming tequila enthusiasts and nightlife aficionados to join the festivities. Attendees will be treated to live performances by burlesque dancers, a talented saxophonist, and homegrown pioneer DJ, DJ Aldrin, spinning behind the decks. As a special treat, the first 100 guests will enjoy an additional complimentary PATRÓN shot, while all guests will receive a complimentary house pour to toast to the occasion in style. Those who prefer to savour PATRÓN EL CIELO by the glass will be thrilled by the offering at SGD$48 per glass, while larger gatherings can look forward to packages starting at SGD$890 for a bottle. To showcase PATRÓN’s versatility, a selection of expertly crafted cocktails will also be available.

“PATRÓN EL CIELO is arriving in Singapore at just the right time, as we see a huge enthusiasm here for premium agave-based spirits,” says Maria Kim, Brand Ambassador for Bacardi-Martini Ptd Ltd. “It’s just radiantly smooth and offers a unique experience for tequila drinkers, delivering an impressively rare, naturally sweet taste by taking our iconic Silver tequila and using a fourth distillation to develop an amazing, prestige tequila, a first within the category. Master Distiller David Rodriguez really pushed the boundaries with a distinctive process – the complexity of distilling tequila without sacrificing flavour requires remarkable talent – and we’re immensely proud to bring this bold innovation to the tequila lovers of Singapore.”

Made of 100% natural, highest-quality Weber Blue Agave, water and yeast and crafted in small batches to ensure consistency and quality, PATRÓN EL CIELO achieves the brand’s singular goal of creating the finest tequila in the world. PATRÓN EL CIELO is rich in sweetness and citrus notes with a brightness that makes it perfect for celebratory moments. A result of a unique distillation process and more than 150 tasting sessions, this one-of-a-kind creation is a testament to the countless hours, passionate experimentations and extraordinary lengths PATRÓN goes to creating its naturally perfect tequila, further solidifying the brand as an innovative industry pioneer.

“For the first-time ever, we developed a prestige tequila with a fourth distillation – a process that is extremely rare within the industry – using the smallest copper pot still at Hacienda PATRÓN. While adding another stage of distillation is commonly misconceived as a culprit for diluting flavour, that was not the case for PATRÓN EL CIELO,” said David Rodriguez, PATRÓN Master Distiller. “At PATRÓN, our goal is to achieve perfection in every drop – by using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth tequila.”

Whether a lively rooftop soiree, a poolside bash or a night out at the club, PATRÓN EL CIELO makes any moment shine bright from day to evening when the metallic gold cork is popped. The exceptional tequila is packaged in a sleek glass bottle outfitted with gold designs inspired by the volcanic tahona stone used to produce PATRÓN Tequila, with other elements inspired by the agave fields and light found within the homeland of PATRÓN – the Jalisco Highlands of Mexico.  

PATRÓN EL CIELO is best served over ice with a slice of orange, garnished with an orange peel. For those looking to elevate their cocktail experience, the PATRÓN EL CIELO Margarita is a refreshing take on a classic. Simply shake PATRÓN EL CIELO, fresh lime juice and agave syrup with ice and strain into a salt-rimmed glass, before garnishing with a lime wheel. Otherwise, the PATRÓN EL CIELO Paloma provides a vibrant alternative, combining PATRÓN EL CIELO, grapefruit juice, lime juice and club soda into a tall glass – garnished with a grapefruit slice. 

PATRÓN EL CIELO is the first four-times distilled prestige tequila, available at CÉ LA VI Singapore for SGD$1,200. 

*IWSR 2022 Global Database

*International prices vary