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The Makers of the PLANTERS® Brand Elevates Snacking With New Packaging Redesign for PLANTERS® Dry Roasted Peanuts

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The Makers of the PLANTERS® Brand Elevates Snacking With New Packaging Redesign for PLANTERS® Dry Roasted Peanuts

September 23, 2022 by Asia Food Journal

dry roasted peanuts

Courtesy of Hormel Foods

Improved peanut-shaped packaging made with 8 percent less plastic than our prior 16-ounce bottle to save up to 220 tons of plastic1

The iconic snack you know and love from America’s #1 Selling Peanut Brand2 has a new, improved look and utilizes less plastic! The makers of the PLANTERS® snack nut brand are introducing peanut-shaped, flavor-forward packaging for PLANTERS® Dry Roasted Peanuts, now on shelves nationwide.

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“Our new packaging allows us to truly stand out with a unique ‘shell’ that is just as premium and satisfying as the delicious PLANTERS® Dry Roasted Peanuts housed within,” said Allie Abney, Associate Brand Manager. “Now snack lovers can enjoy their favorite peanuts in an even better, crave-worthy bottle that puts flavor in the spotlight.”

The new 16-ounce bottles use 8 percent less plastic than the previous packaging, which saves an estimated 220 tons of plastic1. Like the small but mighty peanut, small changes like reduced plastic can help make a big impact. This packaging update is part of ongoing efforts by PLANTERS® brand parent company Hormel Foods, whose packaging team’s sustainability initiatives resulted in more than 727,000 pounds in savings last year alone3.

Shoppers can find the new 16-ounce bottles at grocery stores nationwide in PLANTERS® Dry Roasted Peanuts varieties. The new packaging will be supported by in-store displays, online advertising, and social media.

For more information, visit Planters.com/sustainability.

All PLANTERS® peanuts contain more than 30 essential vitamins and minerals and are a good source of fiber and healthy fats, with seven grams of protein per serving.

For more information on the PLANTERS® brand, including nutritional information and where to buy, visit www.planters.com. Follow the MR. PEANUT™ character on Facebook, TikTok, Twitter, and Instagram.

Other Topics: Hormel Foods, Packaging, Planters, sustainability, sustainable packaging

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