New research and inspiring wellness concepts will highlight the power of combining sustainably sourced botanicals, scientific rigour, and a deep understanding of taste to create the next generation of health and wellness experiences. Givaudan will showcase consumer-inspired concepts, such as instant drinks and gummies that feature its branded botanical ingredients at Vitafoods Europe (14-16 May 2024 in Geneva). These new concepts will demonstrate effective ways of addressing the growing … [Read more...] about Givaudan to showcase the power of botanicals at Vitafoods Europe with consumer-centric experiences that deliver proven benefits and superior taste
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Nektium to launch new botanical extract for stress relief at Vitafoods Europe 2024
Nektium will unveil its new Vanizem™ botanical extract for stress and mood support at Vitafoods Europe 2024 (14-16 May, Geneva). Research from Innova Market Insights shows looking after mental and emotional wellbeing is now among consumers’ top three priorities in terms of living healthily.[1] At Vitafoods, Nektium (stand E141) will demonstrate how its patent-pending Vanizem™ ingredient can help manufacturers tap into the demand. A small daily dosage of the sustainably sourced Aframomum … [Read more...] about Nektium to launch new botanical extract for stress relief at Vitafoods Europe 2024
European manufacturers prioritise clean label products
A new wave of decade-spanning research from Ingredion states that clean label products are set to dominate portfolios within the next two years, making up over 70 percent — up from 52 percent in 2021. The rise supports consumer preference for transparency and simplicity in ingredients, which is a key trend across the European food and beverage industry today. The proprietary study, named ATLAS, was conducted in partnership with Clear Seas Research. It also found that 99 percent of European … [Read more...] about European manufacturers prioritise clean label products
