Consumers are turning to tea, coffee and energy drinks as they reduce their alcohol intake, Prinova research has shown. The report also suggests that even more drinkers – younger ones in particular – would cut back if a wider range of healthy non-alcoholic beverages were available. To explore current trends in the beverage space, Prinova, the leading provider of bespoke premixes and blends, surveyed 1277 physically active European consumers.* More than four in ten (42.5%) said they had … [Read more...] about Consumers want wider range of healthy beverages as they cut back on alcohol, Prinova research finds