The new range will feature champagne-infused and truffle-blended cheddars
Somerdale International, the leading exporter of British premium cheese to over 50 countries around the globe, is to launch a new luxurious range of blended and infused Westminster-branded cheddars at FHA Food & Beverage.
The event taking place at the Singapore Expo between 25-28 April, is expected to attract more than 40,000 trade visitors from across the Asia Pacific region and will provide a major opportunity for Somerdale to showcase not only its new range but also ‘fly the flag’ for the very best in British dairy products in what is a fast-growing export market for the Somerset based business.
Available in stunning 150g wedge pre-pack, the new range of blended and infused Westminster branded cheddars being debuted at FHA will include:
- Westminster Champagne Cheddar – a premium classic English Cheddar Cheese infused with the subtle fruitiness of champagne
- Westminster Truffle Cheddar – a wonderful English Cheddar Cheese blended with Truffles to give a genuinely luxurious flavour
- Westminster Wholegrain Mustard & Ale Cheddar – a fine English Cheddar Cheese blended with wholegrain mustard & ale
They will be complemented by a Westminster Farmhouse Cheddar, a quintessential English Cheddar aged over 10 months, available in a 200g pre-pack.
In addition to the new Westminster range, visitors to the Somerdale stand will also be able to sample a comprehensive range of British cheeses, including a powerful Vintage Cheddar and a creamy and mellow Double Gloucester, both available in 1.5kg waxed wheels while a range of sliced premium cheese blends will also be showcased including Cheddar with caramelised onion and red onion chutney; Mature Cheddar with smoked cracked black pepper and Red Leicester with Scotch Bonnet chili relish and dried red peppers.
Commenting on Somerdale’s presence at FHA – Food & Beverage, Stephen Jones, Managing Director of Somerdale International, said: “Post the pandemic, we are starting to see a steady recovery in our sales into the Asia Pacific and Chinese marketplaces. We are expecting to see strong interest from buyers from across the region seeking out not only traditional British cheeses but also new more contemporary cheeses featuring innovative blends, tastes and textures such as those featured in our new Westminster blended and infused Cheddars.”
“Somerdale already has an established presence in China and sees good opportunities to grow further in other markets including Singapore, South Korea, Thailand and Vietnam. The recent news that the UK will now be part of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) will mean that British premium cheese will be eligible for zero tariff status in a number of emerging Asia Pacific markets and we hope will further boost sales.”
About Somerdale International
Based in Wellington, Somerset, Somerdale International is a leading UK exporter of British cheese & dairy products. Now in our 34th year of operation, Somerdale exports British cheese to over 50 countries worldwide.
We are the leading exporter of cheese to the USA, with shipments leaving for New York every week while we’ve also grown in key markets such as China & the Far East, Europe, the Caribbean, & Australia, and in emerging markets including the Middle East & North Africa, and South East Asia.
Somerdale has established supply partnerships with traditional, family-run producers who make cheese of the highest quality. This enables us to offer a comprehensive range of traditional, quintessentially British cheeses. While we also develop new cheeses, brands & packaging formats to meet the diverse requirements of the global marketplace.
For more information, please visit the Somerdale website http://somerdale.com/