July 2024 (Amsterdam, NL) – Smartcore, a leading global B2B (business-to-business) food and nutrition marketing solutions provider based in the Netherlands, triumphs at the Eventex Awards 2024.

Nominated for their gamified lead generation tool, Spin-to-Win, Smartcore received the People’s Choice Marketing, Communications, & Strategy (Bronze) honour. This achievement reflects their passion for creativity and smarter digital marketing solutions—as evidenced by the brand’s many success stories.

Smartcore launched Spin-to-Win in 2023 at Fi Europe, Informa Markets’ leading global event for food ingredients. As the official digital marketing provider of the event, Smartcore was determined to bring digital innovation into the physical world. Spin-to-Win empowers both participants and organisers with a win-win solution. It addresses the time constraints of busy exhibitors, providing them with an entertaining onsite experience and the opportunity to walk away with a guaranteed top-notch prize. At the same time, it sparks promising business conversations between them and Smartcore’s team about the brand’s smarter digital solutions for brand awareness, lead generation, thought leadership, and more.

Its success has led Informa Markets to replicate Spin-to-Win at Vitafoods Europe, the world’s nutraceutical event, and other global trade shows. Dimitrios Kales, Head of Commercial Marketing, Informa Markets, says, “Spin-to-Win has truly revolutionised our approach to engagement at events, and the Smartcore team is truly deserving of this award.”

The Eventex Awards, founded in 2009 to recognise stars in the world of events and experiential marketing, highlight the best events, brand experiences, tech, suppliers, and venues from the world of events. This year’s 14th edition saw a record-breaking 1,207 entries from 62 countries and six continents. Out of these, the Netherlands has 24 winners, and Smartcore takes centre stage as one.

View the complete list of Eventex Awards 2024 winners here.