Hamburg, October 2023 – “We’re convinced that new as well as existing business fields are best developed by independently operating companies, that can focus on specific industries and their applications,” says Torsten Wywiol, CEO of the Stern-Wywiol Gruppe. “Interdisciplinary collaboration and knowledge transfer make it possible to use the synergies of the individual companies to the best advantage.” 

The growth of the company group since its founding over 40 years ago proves the success of this strategy. What was a small firm with two employees and annual revenues of 1.4 million euros in 1980, is today one of the world’s leading food and feed ingredients corporations, with 12 special companies, 19 foreign subsidiaries, ten Stern-Technology Centers, and production locations in nine countries around the globe.

With just under 1950 employees, last year the Group made revenues topping 760 million euros. Revenues doubled over the last ten years alone. Among the Group’s sustainable growth drivers is its youngest member, Planteneers. Founded in 2020, this year Planteneers opened two new subsidiaries, in Aurora IL / USA and in Maastricht in the Netherlands.

The Stern-Technology Center in Ahrensburg, Germany plays a major role in the Group’s growth. There, around 170 R&D staff from the various subsidiaries work on the innovative solutions of tomorrow. When the Plant-Based Competence Center was added to the Technology Center four years ago, all of the Group’s combined knowledge around plant-based foods was bundled in a dedicated creative pool. Now comes the next addition – the new Taste Excellence Center, where the focus is on the sensory evaluation of products.

Yes, there is accounting for tastes

Today, foods have to meet a wide range of demands. They must satisfy, support health and individual well-being, and meet environmental, climate, sustainability, and animal welfare criteria. But most of all, they have to taste good. Even the best nutritional values and minimal CO2 footprints won’t save foods whose flavour and texture don’t appeal to consumers. Dr Matthias Moser, Managing Director of the Food Ingredients Division of the Stern-Wywiol Gruppe, explains: “Regular tastings and sensory evaluations are indispensable for top results, and have long been part of our product development. With the Taste Excellence Center we are taking this testing to a more objective level.” A trained sensory panel evaluates products using standardized processes. A sensory room with five cabins and modern equipment assists in the independent and objective assessment of the products.

“We’ve done many seminars with customers,” notes Dr Moser. “This service will naturally continue with our Taste Excellence Center. For example, customers can use our sensory panel for products that aren’t going so well. If desired we can use the results to develop approaches for improving taste, texture, colour, and mouthfeel.

A nose for trends

Networked research and development and proximity to international markets are basic requirements for sustainable growth. Monitoring current trends is another. And it’s not just about implementing current trends in demand-oriented products, but also being part of shaping future local and global trends. “Our teams are always looking for new things. They research around the globe on innovative solutions for the challenges of our time and our customers,” notes Torsten Wywiol. “Our goal is to always be an idea ahead. That’s what has made us successful in the past, and it will help us play an active role in shaping the future of the food industry.”

Rising food prices are an example. “People everywhere are worried about rising prices,” comments Dr. Moser. “The pandemic is showing its side effects, and the war in Ukraine and resulting supply bottlenecks are driving inflation rates around the world. Hydrosol supports the food industry with many different solutions in order to ensure continued sufficient food supplies at affordable prices in the future. We focus on replacing raw materials and developing economical recipes.”

Plant-based alternatives are not just a trend any longer – they are a fast-growing market. It is estimated that their market share will increase five-fold, from around two percent in 2020 to a good ten percent in 2035. Thanks to new technologies and intensive research and development, the number of new products is rising at a breathtaking pace. Planteneers is also seeing this. “Alongside product innovations, new ingredients also offer growth potential, especially mycoproteins and cellular agriculture,” says Dr Moser. “But new products can succeed only if their taste, texture, aroma, and appearance are appealing. And that’s exactly what we make sure of with the Taste Excellence Center.” The Stern-Wywiol Gruppe is presenting its most recent developments at FiE in Frankfurt at booth 3.1D160.

About the Stern-Wywiol Gruppe

With 12 companies, revenues exceeding 760 million euros, and some 1950 employees around the globe, the independent, owner-managed Stern-Wywiol Gruppe is one of the world’s most successful international suppliers of food & feed ingredients. All Group companies have access to the knowledge of some 170 R&D specialists and the extensive applications technology of the large Stern Technology Center in Ahrensburg, Germany. Part of the Technology Center, the Plant Based Competence Center formed in 2019 is the creative pool for alternative solutions. There is also the new Taste Excellence Center with its professional sensory panel. Customers further benefit from the Group’s international network of 19 subsidiaries and numerous qualified foreign representatives in the world’s key markets, as well as shared production facilities and the Group’s own logistics resources. For more information, visit: https://stern-wywiol-gruppe.de/en/