Digital labels printed on Pernod Ricard’s drinks bottles will offer consumers information and clear, actionable guidance around responsible drinking Pernod Ricard, the world’s leading premium spirits company of brands such as Chivas Regal, Ballantine’s, Jameson, Absolut, and Beefeater Gin, has today introduced e-labels on bottles in Cambodia for the first time. The initiative, which follows the recent success of launches in Singapore and Vietnam, helps adults of legal drinking age make … [Read more...] about Pernod Ricard launches e-labels on drink bottles in Cambodia for the first time
Absolut
Absolut, the World’s First Vodka Brand to Create Visual Cocktail Art Using AI, Invites You to ‘Mix Your Neighbourhood’
The first-of-its-kind cocktails are uniquely inspired by the people, places, and cultures that define neighbourhoods across Canada TORONTO, May 17, 2023 /PRNewswire/ -- Absolut Vodka has always believed that you can push creative boundaries and proudly boasts a progressive mindset in culture. So, as a brand that's Born to Mix, the rise of Artificial Intelligence (AI) presented a unique opportunity for Absolut to adopt a new approach to mix up cocktails - with neighbourhoods as its key … [Read more...] about Absolut, the World’s First Vodka Brand to Create Visual Cocktail Art Using AI, Invites You to ‘Mix Your Neighbourhood’
