Innovative tool transforms packaging into interactive brand experiences and enables a direct dialogue with consumers Koenig & Bauer Kyana is presenting its new digital tool, AURAVEO, at DMEXCO 2025. With this tool, the company is expanding its digital portfolio to include the Digital Experience Platform, which was first showcased as a proof of concept at drupa 2024. AURAVEO transforms packaging into interactive communication channels, provides valuable insights into consumer behaviour, … [Read more...] about Koenig & Bauer revolutionises brand communication with new tool, AURAVEO