Challenges facing the industry How quality is defined across the coffee supply chain has been one of the key challenges for the industry. Cupping, a widely accepted method for sensory evaluation of coffee aroma and taste, is highly subjective and time-consuming, as beans have to be roasted, ground, then brewed before cupping even begins. Not to mention, this onerous process first necessitates traditional methods of sample shipping for physical assessment – resulting … [Read more...] about How ProfilePrint’s technology is set to change the game in the coffee industry with the introduction of AI