London – Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has once again partnered with global leader in connected packaging, Appetite Creative, to revisit and refresh its 2024 interactive connected packaging experience, now with over 22 million codes hidden under caps or labels. The Magical Japan Adventure smart packaging campaign for Goodday drinks offers registered users instant prizes via a web … [Read more...] about Refreshed Asahi Beverages Philippines connected packaging delivers bigger and better wins
connected packaging
Industry confidence in connected packaging soars to 88.8% in latest survey
Global leader in connected packaging, Appetite Creative, in partnership with Polytag and Digimarc, today released results from its fourth annual Global Connected Packaging Survey 2025. The research reveals a transformative year for the industry, with 88.8 percent of those surveyed stating that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond. Over two-thirds (66.7%) stated that connected packaging encourages customer loyalty … [Read more...] about Industry confidence in connected packaging soars to 88.8% in latest survey
Global Connected Packaging Summit 2024
Back by popular demand, creative technology studio Appetite Creative is proud to present the fourth annual virtual Global Connected Packaging Summit on Wednesday, 8 May 2024, featuring technology, innovation, packaging, branding and sustainability experts sharing insights, advice and topical discussions. The one-day virtual conference, which is free to attend, will showcase how businesses can adopt connected packaging to create engaging customer experiences, gather valuable first-party data … [Read more...] about Global Connected Packaging Summit 2024
