29 July 2025, London – Danone’s plant-based food brand, Alpro, has partnered with the global leader in connected packaging, Appetite Creative, to launch a brand new immersive connected experience to educate customers about the nutritional benefits of its new Alpro Kids range. The recently launched Alpro Kids range includes an oat-based drink available in chocolate flavour, a strawberry-flavoured soya drink, and soya-based alternatives to yoghurt available in vanilla and strawberry flavours. … [Read more...] about Alpro launches superhero-inspired classic adventure connected packaging experience
connected packaging
Refreshed Asahi Beverages Philippines connected packaging delivers bigger and better wins
London – Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has once again partnered with global leader in connected packaging, Appetite Creative, to revisit and refresh its 2024 interactive connected packaging experience, now with over 22 million codes hidden under caps or labels. The Magical Japan Adventure smart packaging campaign for Goodday drinks offers registered users instant prizes via a web … [Read more...] about Refreshed Asahi Beverages Philippines connected packaging delivers bigger and better wins
Industry confidence in connected packaging soars to 88.8% in latest survey
Global leader in connected packaging, Appetite Creative, in partnership with Polytag and Digimarc, today released results from its fourth annual Global Connected Packaging Survey 2025. The research reveals a transformative year for the industry, with 88.8 percent of those surveyed stating that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond. Over two-thirds (66.7%) stated that connected packaging encourages customer loyalty … [Read more...] about Industry confidence in connected packaging soars to 88.8% in latest survey
