A new flavour experience awaits - Gentlebrand, a Sidel company, recently collaborated with Nadec, one of Saudi Arabia’s most respected dairy brands, to reposition its flavoured Labneh line for a new generation of consumers. This project was not just about updating a product; it was about crafting a new narrative around a beloved staple, blending design, flavour, and cultural relevance into a compelling new experience. With deep roots in Middle Eastern food culture, Labneh is more … [Read more...] about Labneh Nadec: A new era of taste and design
Gentlebrand
From concept to icon: Gentlebrand transforms beverage packaging at drinktec 2025
Gentlebrand, a Sidel company, will be showcasing its latest packaging designs from lightweight, wine-friendly PET bottles to premium packaging for glass and cans at drinktec 2025 (Hall C5, Booth 627). drinktec 2025, is the leading international event for innovation in the beverage industry, taking place from 15-19 September at Messe München, Germany. Future-forward packaging At the show, Gentlebrand will offer a preview of its latest collaborations with Argea, … [Read more...] about From concept to icon: Gentlebrand transforms beverage packaging at drinktec 2025
Gentlebrand transforms Tashkent Icon for premium PET launch
Gentlebrand Design Agency, part of the Sidel family, has partnered with Toshmineralsuv to bring a new level of refinement to its flagship product: the legendary Tashkentskaya mineral water. Long celebrated for its purity and drawn from a natural spring 1,371 metres underground, the water now arrives in a sleek, contemporary PET format designed to strengthen its premium positioning and widen its reach. This latest project reflects Gentlebrand’s strategic approach to design, where deep … [Read more...] about Gentlebrand transforms Tashkent Icon for premium PET launch
