Hamburg, May 2024 – It might seem strange to call Brad Pitt or Julia Roberts Best Agers, but age-wise they are perfect exemplars of this cohort, which is between Generation X and the Baby Boomers. Of much more relevance, however, is the interest of this 55-plus generation in fitness, active lifestyles, and conscious nutrition. Hydrosol and its sister companies SternVitamin and OlbrichtArom have developed a Best Ager campaign just for this age group.  “It’s based on the worldwide Top Claims … [Read more...] about Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence