New study explores how the youngest generation is reshaping the way we think about taste, identity, and emotional connection to food.  IFF (NYSE: IFF) has released new consumer research focused on India’s Generation Alpha (Gen Alpha) — those born from 2010 and later. Representing 390 million people, or 25% of the country’s population, Gen Alpha is the first generation raised in a fully digital, emotionally attuned, and health-conscious environment. Already influencing household … [Read more...] about IFF research reveals what makes India’s Generation Alpha happy and hungry