Consumers in Asia are more ingredient-savvy than ever before, with over 70% checking labels before purchase, according to a recent study by Cargill. Conducted with 2,000 respondents across four markets in APAC (China, Indonesia, Australia, and Japan), the Cargill APAC IngredienTracker™ 2025 assessed consumer attitudes towards 91 ingredients across four groups: Chocolate & Cocoa, Sweeteners, Texturizers, and Fats & Oils. The study also explores how consumer perceptions of these … [Read more...] about Asian palate gets more sophisticated: Cargill APAC IngredienTracker™ 2025 reveals impact of ingredient perception on purchase decisions